Latest Podcast



Featured Articles

Thursday, December 16, 2010

Groupon goes mobile in the UK - but what will it mean to us?

Mark Bridge writes:

Groupon is a US phenomenon that’s not quite become ‘mainstream’ in the UK… yet. While the transatlantic tech press have been intrigued by the will-they-won’t-they story of Google apparently offering up to $6 billion for the two-year-old company, most of the UK has been wondering what the fuss is about.

But all that could be about to change.

In case you’re not certain what it does, Groupon offers daily local deals. Perhaps money off a meal, perhaps a discount on a haircut. Oh, and it also gives rewards for Grouponrecommending new members. Because it has a large number of members worldwide – around 35 million at the last count – businesses are prepared to cut their prices if a enough Groupon members take advantage of the deal. Every deal has a ‘buy’ option available for 24 hours. If the required number of Groupon members click the link, the deal will go ahead. If there isn’t enough interest, it’ll be cancelled. Groupon takes a share of the payment for every successful deal and issues coupons for its users to redeem.

Android and iPhone Groupon apps were announced for users in the USA earlier this year – and this week’s release of HipLogic’s *Spark for Android and Symbian phones has brought Groupon to UK mobile phones.

However, as with other elements of the *Spark application, the Groupon feed is even smarter than it looks. Groupon deals can be shown at the bottom of the app's home screen - and they're automatically tailored to the user’s location. This type of ‘push’ notification could help Groupon get the UK awareness it’s undoubtedly looking for. In fact, Groupon's deal with HipLogic could even be the first steps in the company's move towards mobile payments and a move away from desktop computing... but that’s pure conjecture at the moment.

Print
Author: The Fonecast
2 Comments
Rate this article:
No rating

Categories: Applications, OpinionNumber of views: 18595

Tags: uk usa applications hiplogic groupon

2 comments on article "Groupon goes mobile in the UK - but what will it mean to us?"

0
0
Avatar image

Contus

12/18/2010 8:47 AM

Group buying site.. a successful new ecommerce trend, the best way to experience your city without paying full price.


0
0
Avatar image

groupon clone

1/28/2011 10:48 AM

Groupon is a well-known ecommerce trend.. It is a leading way to use this type of groupon clone business.Its a great idea to motivate e-commerce business in developing ways....

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Opinion Articles

f u cn rd ths thn wts th prblm?

Iain Graham writes:

Text language. Why do they do it?  What an interesting question!  Normally asked by people who have never ever sent a text, believing it to be the invention of the devil!! "Texters are vandals, doing to our language what Genghis Khan did to his neighbours eight hundred years ago" asserted Jhn (sorry) John Humphrys of Radio Four fame writing in the Daily Mail. The new 'text language' has been blamed for many things including...

Author: The Fonecast
0 Comments
Article rating: No rating

Is Google’s new mobile phone distribution model really a big deal for the UK?

Mark Bridge writes:

“Google offers New Model for Consumers to buy a Mobile Phone”. Not my words but those of Vodafone as it announced it was the first operator to bring the new Google phone offer to Europe.

There’s a lot of talk about Google’s online ordering process for its Nexus One smartphone… or ‘superphone’ as the company described it at yesterday’s launch.

Author: The Fonecast
0 Comments
Article rating: No rating

Mobile shopping is worrying... and usually successful

Mark Bridge writes:

I really don’t like to complain. Honestly, I don’t. I’m an optimist. True, I can be a bit of a cynic – but that’s because I like to see things work first time.

So when I saw a headline that said “Shopping via mobile phone causes concerns for consumers”, I wasn’t surprised. Disappointed but not surprised.

And then I looked closer – and I got annoyed. Not annoyed at the companies that make mobile shopping so disappointing. No, annoyed at the organisation that published the report.

Author: The Fonecast
0 Comments
Article rating: No rating

Is mobile technology too young to predict?

Mark Bridge writes:

“Leave them alone, they’re just kids”

My word, Anakin Skywalker was a smart boy. Child prodigy. Wunderkind. Genius, some would say, albeit fictional.

But, without the benefit of hindsight (or the Star Wars box set, as many would call it), very few people would have expected him to marry his babysitter, fall into a volcano, turn to the Dark Side and end up looking like the late Sebastian Shaw.

Which brings me to the mobile phone industry.

Author: The Fonecast
0 Comments
Article rating: No rating

Did 2009 turn out the way we expected?

Mark Bridge writes:

At this time of year it’s something of a tradition – certainly within the mobile industry – to make predictions for the year ahead. It’s a trend we’ve followed with The Fonecast… and we’ve done reasonably well over the last few years.

We’ll be making this year’s predictions for 2010 in our programme on 23rd December. Ahead of that, I’ve been listening to our last show of 2008 to see what we thought 2009 would hold for us.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First103104105106108110111112Last

Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

Author: The Fonecast
0 Comments
Article rating: No rating

Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

Author: The Fonecast
0 Comments
Article rating: No rating

Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

Author: The Fonecast
0 Comments
Article rating: No rating

A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
12345678910Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«November 2024»
MonTueWedThuFriSatSun
28293031123
45678910
11121314151617
18192021222324
2526272829301
2345678

Archive

Terms Of Use | Privacy Statement