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Thursday, February 28, 2013

Facebook arranges discounted data deals with mobile network operators

Facebook has set up partnerships with a number of mobile network operators to provide customers with free or cut-price data access to Facebook messaging. The reduced prices - described as a ‘promotion’ by Facebook - will be available via the Facebook Messenger iOS and Android applications as well as the Facebook for Every Phone app for Java-enabled handsets.

At the moment the discounted data offer isn’t available in the UK but is offered by networks including TMN in Portugal, Three in Ireland, Airtel and Reliance in India, Vivacom in Bulgaria, Backcell in Azerbaijan, Indosat, Smartfren, AXIS and XL Axiata in Indonesia, SMART in the Philippines, DiGi in Malaysia, DTAC in Thailand, Viva in Bahrain, STC in Saudi Arabia, Oi in Brazil, Etisalat in Egypt, and Tre in Italy.

Three out of every four Facebook users send a message on the platform each month.

Pamela Clark-Dickson, senior analyst at research company Informa Telecoms & Media, said “Facebook’s partnership with 18 mobile operators in 14 countries has the potential to deliver benefits to both the operators and to Facebook. Both parties will likely be able to use the promotion to boost customer acquisition and retention, and also to increase their revenue from mobile data and mobile advertising, respectively. The promotion has the potential to drive existing smartphone users to download and use the Facebook application/s, and it may also help the mobile operators to gain new smart-phone and mobile data customers, whether they are new customers or customers that have been up-sold from feature-phones.”

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Opinion Articles

f u cn rd ths thn wts th prblm?

Iain Graham writes:

Text language. Why do they do it?  What an interesting question!  Normally asked by people who have never ever sent a text, believing it to be the invention of the devil!! "Texters are vandals, doing to our language what Genghis Khan did to his neighbours eight hundred years ago" asserted Jhn (sorry) John Humphrys of Radio Four fame writing in the Daily Mail. The new 'text language' has been blamed for many things including...

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Is Google’s new mobile phone distribution model really a big deal for the UK?

Mark Bridge writes:

“Google offers New Model for Consumers to buy a Mobile Phone”. Not my words but those of Vodafone as it announced it was the first operator to bring the new Google phone offer to Europe.

There’s a lot of talk about Google’s online ordering process for its Nexus One smartphone… or ‘superphone’ as the company described it at yesterday’s launch.

Author: The Fonecast
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Mobile shopping is worrying... and usually successful

Mark Bridge writes:

I really don’t like to complain. Honestly, I don’t. I’m an optimist. True, I can be a bit of a cynic – but that’s because I like to see things work first time.

So when I saw a headline that said “Shopping via mobile phone causes concerns for consumers”, I wasn’t surprised. Disappointed but not surprised.

And then I looked closer – and I got annoyed. Not annoyed at the companies that make mobile shopping so disappointing. No, annoyed at the organisation that published the report.

Author: The Fonecast
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Is mobile technology too young to predict?

Mark Bridge writes:

“Leave them alone, they’re just kids”

My word, Anakin Skywalker was a smart boy. Child prodigy. Wunderkind. Genius, some would say, albeit fictional.

But, without the benefit of hindsight (or the Star Wars box set, as many would call it), very few people would have expected him to marry his babysitter, fall into a volcano, turn to the Dark Side and end up looking like the late Sebastian Shaw.

Which brings me to the mobile phone industry.

Author: The Fonecast
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Did 2009 turn out the way we expected?

Mark Bridge writes:

At this time of year it’s something of a tradition – certainly within the mobile industry – to make predictions for the year ahead. It’s a trend we’ve followed with The Fonecast… and we’ve done reasonably well over the last few years.

We’ll be making this year’s predictions for 2010 in our programme on 23rd December. Ahead of that, I’ve been listening to our last show of 2008 to see what we thought 2009 would hold for us.

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