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Sunday, November 17, 2013

Annual global SMS revenue is expected to fall by £14 billion within five years

Figures from Informa Telecoms & Media show that global annual SMS revenue is expected to fall from $120 billion this year to $96.7 billion by 2018, which is a drop of $23 billion (£14 billion).

This predicted fall is being blamed on the adoption and use of over-the-top (OTT) messaging applications that aren’t controlled by mobile networks.

The Asia Pacific region, which currently generates the largest amount of revenue from SMS text messages, is expected to see the highest drop in annual SMS revenue over the forecast period. It’s notable that a number of OTT messaging apps have originated from countries in this region.

However, the report notes that mobile operators with a high proportion of post-paid (‘pay monthly’) customers can mitigate the impact of OTT messaging applications and slow the rate of decline by offering ‘unlimited’ SMS or large bundles with contracts. In addition, revenue from business use of SMS messaging is growing.

Gareth Sims, Head of Forecasting at Informa Telecoms & Media, said “Although we are forecasting a decline in SMS revenues, due largely to the well-documented competition from OTT players, the diverse messaging market provides so many complementary use cases that it would be naïve to think that SMS has no future role to play.”

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Opinion Articles

f u cn rd ths thn wts th prblm?

Iain Graham writes:

Text language. Why do they do it?  What an interesting question!  Normally asked by people who have never ever sent a text, believing it to be the invention of the devil!! "Texters are vandals, doing to our language what Genghis Khan did to his neighbours eight hundred years ago" asserted Jhn (sorry) John Humphrys of Radio Four fame writing in the Daily Mail. The new 'text language' has been blamed for many things including...

Author: The Fonecast
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Is Google’s new mobile phone distribution model really a big deal for the UK?

Mark Bridge writes:

“Google offers New Model for Consumers to buy a Mobile Phone”. Not my words but those of Vodafone as it announced it was the first operator to bring the new Google phone offer to Europe.

There’s a lot of talk about Google’s online ordering process for its Nexus One smartphone… or ‘superphone’ as the company described it at yesterday’s launch.

Author: The Fonecast
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Mobile shopping is worrying... and usually successful

Mark Bridge writes:

I really don’t like to complain. Honestly, I don’t. I’m an optimist. True, I can be a bit of a cynic – but that’s because I like to see things work first time.

So when I saw a headline that said “Shopping via mobile phone causes concerns for consumers”, I wasn’t surprised. Disappointed but not surprised.

And then I looked closer – and I got annoyed. Not annoyed at the companies that make mobile shopping so disappointing. No, annoyed at the organisation that published the report.

Author: The Fonecast
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Is mobile technology too young to predict?

Mark Bridge writes:

“Leave them alone, they’re just kids”

My word, Anakin Skywalker was a smart boy. Child prodigy. Wunderkind. Genius, some would say, albeit fictional.

But, without the benefit of hindsight (or the Star Wars box set, as many would call it), very few people would have expected him to marry his babysitter, fall into a volcano, turn to the Dark Side and end up looking like the late Sebastian Shaw.

Which brings me to the mobile phone industry.

Author: The Fonecast
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Did 2009 turn out the way we expected?

Mark Bridge writes:

At this time of year it’s something of a tradition – certainly within the mobile industry – to make predictions for the year ahead. It’s a trend we’ve followed with The Fonecast… and we’ve done reasonably well over the last few years.

We’ll be making this year’s predictions for 2010 in our programme on 23rd December. Ahead of that, I’ve been listening to our last show of 2008 to see what we thought 2009 would hold for us.

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Recent Podcasts

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Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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