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Monday, May 17, 2010

Orange cuts charges for text message donations

Orange is the latest UK network to cut its charges for charities that collect donations by text message, following similar action by O2, Vodafone and WIN plc.

The company says it'll now pass on 90% of all SMS donations between 15p and £10 to any registered charities. It gives 100% of all text donations to its own charity partners including Comic Relief, Sports Relief, Children in Need and the Royal British Legion’s Poppy Appeal.

Helen Davies, Orange UK's Head of Respect & Responsibility, said "Text donating is a quick, easy and more direct channel for donors and we want to encourage more charities to use this as a powerful means for fundraising. We’ve simplified our charges to ensure that 90% of a text donation between 15p and £10 now reaches the chosen charity as standard. We’re keen to raise awareness of the fundraising potential of text donations and we know from our partnership with UNICEF that text appeals are a brilliant way to engage with customers, while raising significant funds that can make a real difference."

Orange customers raised over £600,000 for UNICEF’s Haiti Earthquake Appeal and almost £2 million was raised for Red Nose Day 2009.

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Opinion Articles

How long can Apple remain torn between two lovers?

Mark Bridge writes:

“Torn between two lovers, feeling like a fool, loving both of you is breaking all the rules”.

Mary McGregor sang those words in 1976 – and Apple would do well to bear them in mind today. Why?  Well, Rick Astley is to blame for it all.

Oh, alright, Rick’s not personally involved. It’s worm-writer ikee, along with the people who’ve followed him in creating security threats for the Apple iPhone. But why am I invoking the lyrics of Mary McGregor?  It’s because Apple has two loves... and it may be struggling to choose between them.

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Everyone’s selling Android phones… but who’s selling Android?

Mark Bridge writes:

Samsung. Huawei. Acer. HTC. Motorola. LG. Toshiba. Sony Ericsson. INQ. Dell. They’re all after a slice of the Android cake. (The Android cake is an éclair at the moment. Not particularly good for slicing. But I digress).

And my, what advertisements we’ve seen. Most recently Motorola has been knocking the iPhone while HTC has been playing with marker pens.

But those ad campaigns are mainly about manufacturers and phones. As you’d expect, really. Not about Android.

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1 paisa for 1 second

James Rosewell writes:

One paisa is equivalent to 1/100 of an Indian rupee. In American dollars, a paisa is worth 0.00022 cents. For the British reading this, that’s 0.00013 pence.

Why is this important?

A company in India called MTS have launched a pay as you go SIM card that allows you to make on-network calls for ½ paisa per second...

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Two mobile operating systems to rule them all

Mark Bridge writes:

Cain and Abel. Price and Andre. Judge Dredd and Rico. History is full of pairings that didn’t work out. Two forces that started off together but ended up trying to destroy each other. And so it could be with mobile phone operating systems.

This week it’s been reported that Nokia will be dropping Symbian from its N-series devices by 2012, favouring Maemo instead.

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Who ya gonna call when the phones go dead?

Mark Bridge writes:

This week there’s a government exercise taking place in London. A number of civil servants and private sector employees are simulating the failure of the UK’s fixed-line telephone network. Called “White Noise”, it imagines a scenario where telephone exchanges are destroyed by a giant subterranean monster that pulls really hard on all those underground cables.

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