Latest Podcast



Featured Articles

Wednesday, January 22, 2014

Almost £11 billion will be spent on mobile advertising this year, says Gartner report

A new report from IT research company Gartner forecasts a growth in mobile advertising spending this year, with the total global spend increasing to $18.0 billion (£10.9 billion) from last year’s estimated $13.1 billion total.

That growth is expected to continue for the next few years, with the mobile ad market being worth $41.9 billion (£25.4 billion) by 2017. The highest growth will come from video-related formats, with increasing tablet usage driving this growth, although conventional display formats on the web and within apps will still make up most of the revenue. There’ll also be an increased use of location data by advertisers, either by consumers opting in to targeting or be choosing to ‘check-in’ via apps.

Stephanie Baghdassarian, research director at Gartner, said “Over the next few years, growth in mobile advertising spending will slow due to ad space inventory supply growing faster than demand, as the number of mobile websites and applications increases faster than brands request ad space on mobile device screens. However, from 2015 to 2017, growth will be fueled by improved market conditions, such as provider consolidation, measurement standardization and new targeting technologies, along with a sustained interest in the mobile medium from advertisers.”

“The mobile channel will become more and more integrated into 360-degree advertising campaigns, eating up budget historically allocated to print and radio advertising.”

[Report]

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: Applications, NewsNumber of views: 9375

Tags: advertising research location video

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Opinion Articles

How long can Apple remain torn between two lovers?

Mark Bridge writes:

“Torn between two lovers, feeling like a fool, loving both of you is breaking all the rules”.

Mary McGregor sang those words in 1976 – and Apple would do well to bear them in mind today. Why?  Well, Rick Astley is to blame for it all.

Oh, alright, Rick’s not personally involved. It’s worm-writer ikee, along with the people who’ve followed him in creating security threats for the Apple iPhone. But why am I invoking the lyrics of Mary McGregor?  It’s because Apple has two loves... and it may be struggling to choose between them.

Author: The Fonecast
0 Comments
Article rating: 5.0

Everyone’s selling Android phones… but who’s selling Android?

Mark Bridge writes:

Samsung. Huawei. Acer. HTC. Motorola. LG. Toshiba. Sony Ericsson. INQ. Dell. They’re all after a slice of the Android cake. (The Android cake is an éclair at the moment. Not particularly good for slicing. But I digress).

And my, what advertisements we’ve seen. Most recently Motorola has been knocking the iPhone while HTC has been playing with marker pens.

But those ad campaigns are mainly about manufacturers and phones. As you’d expect, really. Not about Android.

Author: The Fonecast
0 Comments
Article rating: No rating

1 paisa for 1 second

James Rosewell writes:

One paisa is equivalent to 1/100 of an Indian rupee. In American dollars, a paisa is worth 0.00022 cents. For the British reading this, that’s 0.00013 pence.

Why is this important?

A company in India called MTS have launched a pay as you go SIM card that allows you to make on-network calls for ½ paisa per second...

Author: The Fonecast
1 Comments
Article rating: No rating

Two mobile operating systems to rule them all

Mark Bridge writes:

Cain and Abel. Price and Andre. Judge Dredd and Rico. History is full of pairings that didn’t work out. Two forces that started off together but ended up trying to destroy each other. And so it could be with mobile phone operating systems.

This week it’s been reported that Nokia will be dropping Symbian from its N-series devices by 2012, favouring Maemo instead.

Author: The Fonecast
0 Comments
Article rating: No rating

Who ya gonna call when the phones go dead?

Mark Bridge writes:

This week there’s a government exercise taking place in London. A number of civil servants and private sector employees are simulating the failure of the UK’s fixed-line telephone network. Called “White Noise”, it imagines a scenario where telephone exchanges are destroyed by a giant subterranean monster that pulls really hard on all those underground cables.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First104105106107109111112113Last

Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

Author: The Fonecast
0 Comments
Article rating: No rating

Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

Author: The Fonecast
0 Comments
Article rating: No rating

Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

Author: The Fonecast
0 Comments
Article rating: No rating

A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
12345678910Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«November 2024»
MonTueWedThuFriSatSun
28293031123
45678910
11121314151617
18192021222324
2526272829301
2345678

Archive

Terms Of Use | Privacy Statement