Latest Podcast



Featured Articles

Tuesday, April 24, 2012

InMobi says Apple remains the most popular mobile manufacturer in the UK

Independent mobile advertising network InMobi has published the UK edition of its Quarterly Mobile Insights Report for January to March 2012. The number of mobile ads displayed using InMobi’s UK network increased to 9.5 billion over the 90 day period, with smartphone usage increasing by 12% from the previous quarter.

The Q1 2012 InMobi report keeps Apple’s iOS in the top spot with 45.7% of all ad impressions, although this is slightly down from Q4 2011. All top three handsets in Q1 2012 were Apple devices; the iPhone, iPad and iPod. In second place is Android, up to 26.1%.

Lee Blyth, Head of UK Sales at InMobi, said “This is our first Mobile Insights report in the UK this year, and we have seen a strong increase of the mobile web, which holds a 78 per cent share of total advertising impressions, a 20 per cent increase from Q4 2011. The InMobi network is serving 9.5 billion impressions, demonstrating that the reach offered by mobile devices to local, regional and global brands is continuing to grow. As 20 per cent more consumers use their mobile devices to access the mobile web, smartphone impressions now outnumber advanced phone impressions by more than 20 to 1, allowing more opportunities for premium publishers to create more engaging, interactive rich media ads.”

InMobi UK mobile OS share Q1 2012

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Opinion Articles

giffgaff has an official voice worth listening to

Mark Bridge writes:

Yesterday I spotted a new blog page from O2-supported MVNO giffgaff. The company’s head of digital marketing Rob Gotlieb announced the finished version of a promotional film – and mentioned the official voice of giffgaff, voiceover artist Tom Oldham (who, interestingly, was also the voice on Vodafone ads at one point). And for a moment I thought “Official voice?  You what?”

Author: The Fonecast
0 Comments
Article rating: No rating

Mobiles go meddling in medicine

Mark Bridge writes:

“Okay, Mr Bridge, just relax. This won’t hurt a bit. I just need to… oh, hold on a moment, my phone’s crashed. I’ll just pop the battery out and we can start again.”

Some years ago I read an article in Fast Company magazine. Entitled “They Write the Right Stuff”, it explained how NASA’s software engineers couldn’t afford to make errors because any mistakes were likely to kill their colleagues.

That need to check, double-check and then check again was also one of the reasons the space agency ended up looking on eBay for tried-and-tested obsolete components. But now things seem to be swinging towards the opposite end of the scale.

Author: The Fonecast
0 Comments
Article rating: No rating

I want a mobile wallet - and I want it NOW!

Mark Bridge writes:

A few months ago James wrote about the slow adoption of mobile and contactless payments in the UK. Now we hear that Kenya’s M-PESA mobile money transfer service has arrived here. Yes, m-payments are finally going mainstream in the United Kingdom. Well, sort of. Well, alright, not at all really. What’s happened is that people in the UK are now able to send money to M-PESA users in Kenya. But what about the progress of mobile payments in the UK?

Author: The Fonecast
1 Comments
Article rating: No rating

Which mobile operating system will top the charts at Christmas?

James Rosewell writes:

It seems to be accepted that the Apple iPhone will be the top selling mobile phone this Christmas now it’s available on almost every UK network. The more interesting question is which handsets will hold the number 2 to 5 positions - and what operating system will they be running when the smartphone scores are announced in the new year?

Microsoft announced Windows Phone last week and I commented on the importance of persuading their heartland fans to move from iPhone and other platforms to Windows Phone. Disappointingly, finding a mobile retailer willing to sell a Windows Phone is not easy at the moment. Orange tell me they’ve withdrawn the one model they were going to offer from Toshiba. Vodafone didn’t even know what a Windows Phone was.

Author: The Fonecast
0 Comments
Article rating: No rating

Life is toooo complicated!

Iain Graham writes:

I have just bought (well, been given) a new mobile phone!  It, of course, cost me nothing, because we still haven't learnt in this industry, but it came with the now obligatory, shrink-wrapped, 140-page instruction manual on how to use it!!  A perfect cure for insomnia!  I read the opening page or two and it might as well have been written in Serbo-Croatian for all the sense it made to me!!  (I then realised it WAS written in Serbo-Croatian and so I turned to the correct language section) and it was just as incomprehensible!

Even worse, the manufacturers (who are too tight to pay for the printing in the name of 'going green') put the instruction manual on a CD!!

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First106107108109111113114115Last

Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

Author: The Fonecast
0 Comments
Article rating: No rating

Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

Author: The Fonecast
0 Comments
Article rating: No rating

Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

Author: The Fonecast
0 Comments
Article rating: No rating

A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
12345678910Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«November 2024»
MonTueWedThuFriSatSun
28293031123
45678910
11121314151617
18192021222324
2526272829301
2345678

Archive

Terms Of Use | Privacy Statement