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Monday, April 15, 2013

Last week at The Fonecast: 15th April 2013

Going up...

Mark Bridge writes:

It’s claimed there’s recently been some dodgy equine activity in the mobile industry. No, I’m not talking about the dancing pony that promoted Three UK. I’m not even making lasagne jokes. I’m talking about the ‘Trojan horse’ threatening to monopolise the mobile marketplace.

That Trojan horse is the Android platform, according to a complaint to the European Commission… and those companies doing the complaining include Microsoft, Nokia and Oracle. They’re part of a coalition called FairSearch, describing Google’s distribution of Android as “predatory”. It’ll be interesting to see what happens next.

Sticking with legal activity, the UK’s Office of Fair Trading has launched an investigation to find out whether some free mobile applications and web-based games for children are breaking the law.

It’s not saying anyone is; it’s just checking because consumer protection law doesn’t allow products to include a ‘direct exhortation’ encouraging children to make a purchase. The results of its fact-finding are due to be published later this year.

In other news from the past seven days, a lot of things appear to be going up. Worldwide tablet shipments are expected to increase 38% this year, the number of mobile HTML5 browsers is forecast to rise by 87% this year and app downloads are already up by 11% since the end of 2012.

Also increasing is the UK’s spending on mobile advertising – up 148% to £526 million in 2012 – along with global spending on location-based ads.

4G data speeds are on the way up, too. EE says it’s going to double the speed and the capacity of its UK network, introducing maximum data speeds of over 80Mbps.

And one final increase: a large-screen smartphone from Samsung. This new ‘phablet’ is packing the biggest screen ever seen on a Samsung phone; bigger than the Galaxy S4 and the Note II. It’s equipped with a 6.3-inch display and is called the Samsung Mega. Yes, Mega. Well, with a screen that size it was hardly going to be subtle, was it?

Every Monday morning we summarise the past week’s mobile industry headlines in a newsletter that’s very much like this article. To receive it, simply register your email address at TheFonecast.com by clicking the link at the top right-hand corner of our home page.
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Opinion Articles

giffgaff has an official voice worth listening to

Mark Bridge writes:

Yesterday I spotted a new blog page from O2-supported MVNO giffgaff. The company’s head of digital marketing Rob Gotlieb announced the finished version of a promotional film – and mentioned the official voice of giffgaff, voiceover artist Tom Oldham (who, interestingly, was also the voice on Vodafone ads at one point). And for a moment I thought “Official voice?  You what?”

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Mobiles go meddling in medicine

Mark Bridge writes:

“Okay, Mr Bridge, just relax. This won’t hurt a bit. I just need to… oh, hold on a moment, my phone’s crashed. I’ll just pop the battery out and we can start again.”

Some years ago I read an article in Fast Company magazine. Entitled “They Write the Right Stuff”, it explained how NASA’s software engineers couldn’t afford to make errors because any mistakes were likely to kill their colleagues.

That need to check, double-check and then check again was also one of the reasons the space agency ended up looking on eBay for tried-and-tested obsolete components. But now things seem to be swinging towards the opposite end of the scale.

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I want a mobile wallet - and I want it NOW!

Mark Bridge writes:

A few months ago James wrote about the slow adoption of mobile and contactless payments in the UK. Now we hear that Kenya’s M-PESA mobile money transfer service has arrived here. Yes, m-payments are finally going mainstream in the United Kingdom. Well, sort of. Well, alright, not at all really. What’s happened is that people in the UK are now able to send money to M-PESA users in Kenya. But what about the progress of mobile payments in the UK?

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Which mobile operating system will top the charts at Christmas?

James Rosewell writes:

It seems to be accepted that the Apple iPhone will be the top selling mobile phone this Christmas now it’s available on almost every UK network. The more interesting question is which handsets will hold the number 2 to 5 positions - and what operating system will they be running when the smartphone scores are announced in the new year?

Microsoft announced Windows Phone last week and I commented on the importance of persuading their heartland fans to move from iPhone and other platforms to Windows Phone. Disappointingly, finding a mobile retailer willing to sell a Windows Phone is not easy at the moment. Orange tell me they’ve withdrawn the one model they were going to offer from Toshiba. Vodafone didn’t even know what a Windows Phone was.

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Life is toooo complicated!

Iain Graham writes:

I have just bought (well, been given) a new mobile phone!  It, of course, cost me nothing, because we still haven't learnt in this industry, but it came with the now obligatory, shrink-wrapped, 140-page instruction manual on how to use it!!  A perfect cure for insomnia!  I read the opening page or two and it might as well have been written in Serbo-Croatian for all the sense it made to me!!  (I then realised it WAS written in Serbo-Croatian and so I turned to the correct language section) and it was just as incomprehensible!

Even worse, the manufacturers (who are too tight to pay for the printing in the name of 'going green') put the instruction manual on a CD!!

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