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Sunday, April 18, 2010

Mobile payments could be on the way after all

Mark Bridge writes:

Cash is still king… but its days are numbered. That’s the message from a new report published this week by the Payments Council.

The Payments Council, which is a group of financial institutions that sets strategy for UK payments, has released ‘The Way We Pay 2010’. (Here’s the pdf document). It shows how the last decade has seen a fall in the percentage of transactions using cash, from 73% in 1999 to 59% in 2009. In just five years time, cash transactions are expected to represent less than 50% – and a further fall to 45% is expected by 2019. Meanwhile, debit card spending in the UK rose from £65 billion in 1999 to £264bn in 2009.

“But what about mobile payments?”, you ask.

From the look of the report, not much. There’s a note that the decline of cash payments “may even accelerate as mobile payments come in” and a reference to an iPhone app that “already makes this possible” – PayPal Bump, perhaps?

We’re also told that contactless payments could well be the norm by 2050, but the technology is unlikely to be on a plastic card and “could very well be on a mobile phone”. No more than a ‘perhaps’, that’s all.

Now, in defence of the Payments Council, the focus of the report is describing what’s happened – not predicting the future. And, with the exception of trial schemes and small-scale applications, there doesn’t appear to be much happening with mobile payments in the UK.

Mobile ticketing and mobile banking are different stories. But payments are still a problem for everyone, with retailers needing a good reason to invest in new point-of-sale devices, security concerns to worry consumers… and a lack of payment-enabled mobile equipment on the market.

At Mobile World Congress, James Rosewell wrote “For NFC to be successful, the top selling mobile phones will need to include NFC as standard. It’s clear the general public are not going to purchase a mobile because it supports NFC. [Manufacturers] are unlikely to increase the price of their top-selling handsets to include NFC without a compelling business case. Such a business case appears a long way away.”

Mary-Carol Harris of Visa also didn’t anticipate the appearance of a mobile wallet in the short term when we spoke to her in February.

However, there is a potential game-changing device on the horizon. The latest rumours about the next iPhone suggest that mobile payments (enabled by Near Field Communications) may not be so far off. Apple has applied for several NFC-related patents, from purchases and person-to-person transfers to a wireless ticket system. The big question now is whether the technology will be locked-down for Apple services only... or whether financial institutions will be able to take advantage of it. After all, it’s unlikely that Apple also wants to become a bank. Or is it?

 

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Opinion Articles

Information that's free on the web?  There's an app for that!

Mark Bridge writes:

A few months ago I was at the launch of DataWind’s UbiSurfer netbook, a device that includes 12 months of internet access with the surprisingly low purchase price. A light-hearted presentation compared the UbiSurfer's web access with the Apple iPhone’s “there’s an app for that” TV campaign – and reminded us that many popular web-based iPhone apps cost money whilst web pages were free to access. Pay for a currency converter – or access one online for nothing. Pay for a train timetable application – or go to the mobile web for free.

Commonsense may send consumers straight to the web… but convenience and marketing has still sent plenty to the Apple App Store, which celebrated two billion downloads recently. I didn’t think much more about this until I saw a report in Newsweek earlier this month.

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Will the Microsoft geeks use it?

James Rosewell writes:

Whilst the mainstream press were busy covering the marketing launch of Windows Mobile 6.5 or 'Windows Phone' as it’ll now be known, I spent some time with the geeks looking under the hood at Microsoft’s new desktop (Windows 7) and server (Server 2008 R2) operating systems. The event was packed full of IT professionals whose jobs and careers are heavily involved with Microsoft. They were there to learn about the latest products ready for deploying them within their organisations. These are the people that keep e-mail systems working, decide what applications you’ll be using at work, choose the technology that companies use on the web and increasingly steer corporate mobile strategy.

So what mobile phones were these people using?

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Dubious surveys don't help anyone

Mark Bridge writes:

Last week in one of my opinion pieces I had a bit of a go at a mobile phone price comparison website. I'd only just forgiven them when I saw another survey from another mobile phone price comparison website. This one said shopping for a mobile phone at a price comparison website could be up to 40% cheaper than visiting the high street. And then I took a closer look...

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Termination rates are already falling - so why all the fuss?

Mark Bridge writes:

With over 100,000 people having signed its petition in four months, there’s no denying that the Terminate The Rate campaign is attracting supporters. And with promises including “BT and 3 are working together on a petition that will lower your phone bill by reducing the level of Mobile Termination Rates”, it’s easy to see why.

But what’s the point of all the campaigning - and has it really achieved anything?  Terminate The Rate says mobile networks charge a Mobile Termination Rate of around 4.7p per minute for connecting a call to another network. That’s a lot of money over the course of a year. But those networks also pay that 4.7p when calls are connected to them, which cancels out a fair bit of it.

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From Vizzavi to Vodafone 360

Mark Bridge writes:

Earlier this week Vodafone announced Vodafone 360 under the headline “Bringing your world together”. It all sounds very promising – and it reminded me of another Vodafone launch nine years before. It was September 2000 when Vizzavi appeared in the UK...

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