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Thursday, May 24, 2012

Orange M2M SIM deal lets AGA customers control their ovens via mobile

Everything Everywhere says AGA Rangemaster has selected its M2M Management Platform and Orange UK SIM cards for the new AGA iTotal Control oven. The oven offers remote control via an Android or Apple iOS app, a web browser or text message. It goes on sale in the UK from 1st June and will cost £10,090 plus £5.95 per month for the machine-to-machine connection.

Customers who aren’t able to use the apps can text a simple command, such as ‘roasting oven on’ or ‘all ovens off’. The oven will send a confirmation reply when the action has been taken.

AGA will be able to manage its SIM cards via the Everything Everywhere M2M Management Platform, which can also be integrated with customer service systems. It’s currently invested in 250 SIM cards from Orange.

Richard Fozard, Marketing Director for AGA Rangemaster, said “Everything Everywhere has the biggest 3G network in the UK, which means our customers can be in contact with their new AGA iTotal Control ovens from more places, more of the time. Integrating a new technology like M2M with a well-known traditional cooker like an AGA has been an incredibly exciting project for us. Working with the Everything Everywhere team to be at the forefront of innovation, and taking advantage of new technologies on the market such as M2M, is something we’re very proud of.”

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Opinion Articles

Information that's free on the web?  There's an app for that!

Mark Bridge writes:

A few months ago I was at the launch of DataWind’s UbiSurfer netbook, a device that includes 12 months of internet access with the surprisingly low purchase price. A light-hearted presentation compared the UbiSurfer's web access with the Apple iPhone’s “there’s an app for that” TV campaign – and reminded us that many popular web-based iPhone apps cost money whilst web pages were free to access. Pay for a currency converter – or access one online for nothing. Pay for a train timetable application – or go to the mobile web for free.

Commonsense may send consumers straight to the web… but convenience and marketing has still sent plenty to the Apple App Store, which celebrated two billion downloads recently. I didn’t think much more about this until I saw a report in Newsweek earlier this month.

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Will the Microsoft geeks use it?

James Rosewell writes:

Whilst the mainstream press were busy covering the marketing launch of Windows Mobile 6.5 or 'Windows Phone' as it’ll now be known, I spent some time with the geeks looking under the hood at Microsoft’s new desktop (Windows 7) and server (Server 2008 R2) operating systems. The event was packed full of IT professionals whose jobs and careers are heavily involved with Microsoft. They were there to learn about the latest products ready for deploying them within their organisations. These are the people that keep e-mail systems working, decide what applications you’ll be using at work, choose the technology that companies use on the web and increasingly steer corporate mobile strategy.

So what mobile phones were these people using?

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Dubious surveys don't help anyone

Mark Bridge writes:

Last week in one of my opinion pieces I had a bit of a go at a mobile phone price comparison website. I'd only just forgiven them when I saw another survey from another mobile phone price comparison website. This one said shopping for a mobile phone at a price comparison website could be up to 40% cheaper than visiting the high street. And then I took a closer look...

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Termination rates are already falling - so why all the fuss?

Mark Bridge writes:

With over 100,000 people having signed its petition in four months, there’s no denying that the Terminate The Rate campaign is attracting supporters. And with promises including “BT and 3 are working together on a petition that will lower your phone bill by reducing the level of Mobile Termination Rates”, it’s easy to see why.

But what’s the point of all the campaigning - and has it really achieved anything?  Terminate The Rate says mobile networks charge a Mobile Termination Rate of around 4.7p per minute for connecting a call to another network. That’s a lot of money over the course of a year. But those networks also pay that 4.7p when calls are connected to them, which cancels out a fair bit of it.

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From Vizzavi to Vodafone 360

Mark Bridge writes:

Earlier this week Vodafone announced Vodafone 360 under the headline “Bringing your world together”. It all sounds very promising – and it reminded me of another Vodafone launch nine years before. It was September 2000 when Vizzavi appeared in the UK...

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