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Wednesday, March 4, 2015

Analyse mobile web traffic by manufacturer and country on almost any device

51Degrees and The Away Foundation use WebGL to bring big data to smartphones

Device detection specialist 51Degrees has worked with The Away Foundation to demonstrate the relative popularity of mobile handset manufacturers around the world. They’ve created an interactive globe that can be viewed from almost any web browser, including smartphones and tablets.

Every month 51Degrees records more than 3 billion instances when mobile handsets access the web, noting the size of screen, browser and manufacturer. This data has been represented as a cone for each manufacturer on the animated globe.

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Anyone visiting digitalglo.be can compare web browsing sessions for manufacturers at different locations, helping them see the relative popularity of mobile brands in any country.

The digital globe has been built by Away Studios - the support service of The Away Foundation - using WebGL technology to visualise the data from 51Degrees.

James Rosewell, CEO of 51Degrees, said “51Degrees has been looking for a way to visualise big data sets, to help illustrate the billions of data points that we collect. Having seen the work that The Away Foundation has been doing in gaming and other industries, there was an opportunity to create a unique visualisation of big data. The resultant browser-based experience shows that, even on a mobile handset, large datasets can be aggregated and delivered quickly and effectively.”

Visitors to Mobile World Congress 2015 can see the digital globe on stand 7C70 in hall 7; it’s also available online at www.digitalglo.be

51Degrees co-founder and CEO James Rosewell is part of the team behind The Fonecast.
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Opinion Articles

Information that's free on the web?  There's an app for that!

Mark Bridge writes:

A few months ago I was at the launch of DataWind’s UbiSurfer netbook, a device that includes 12 months of internet access with the surprisingly low purchase price. A light-hearted presentation compared the UbiSurfer's web access with the Apple iPhone’s “there’s an app for that” TV campaign – and reminded us that many popular web-based iPhone apps cost money whilst web pages were free to access. Pay for a currency converter – or access one online for nothing. Pay for a train timetable application – or go to the mobile web for free.

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Author: The Fonecast
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Will the Microsoft geeks use it?

James Rosewell writes:

Whilst the mainstream press were busy covering the marketing launch of Windows Mobile 6.5 or 'Windows Phone' as it’ll now be known, I spent some time with the geeks looking under the hood at Microsoft’s new desktop (Windows 7) and server (Server 2008 R2) operating systems. The event was packed full of IT professionals whose jobs and careers are heavily involved with Microsoft. They were there to learn about the latest products ready for deploying them within their organisations. These are the people that keep e-mail systems working, decide what applications you’ll be using at work, choose the technology that companies use on the web and increasingly steer corporate mobile strategy.

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Author: The Fonecast
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Dubious surveys don't help anyone

Mark Bridge writes:

Last week in one of my opinion pieces I had a bit of a go at a mobile phone price comparison website. I'd only just forgiven them when I saw another survey from another mobile phone price comparison website. This one said shopping for a mobile phone at a price comparison website could be up to 40% cheaper than visiting the high street. And then I took a closer look...

Author: The Fonecast
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Termination rates are already falling - so why all the fuss?

Mark Bridge writes:

With over 100,000 people having signed its petition in four months, there’s no denying that the Terminate The Rate campaign is attracting supporters. And with promises including “BT and 3 are working together on a petition that will lower your phone bill by reducing the level of Mobile Termination Rates”, it’s easy to see why.

But what’s the point of all the campaigning - and has it really achieved anything?  Terminate The Rate says mobile networks charge a Mobile Termination Rate of around 4.7p per minute for connecting a call to another network. That’s a lot of money over the course of a year. But those networks also pay that 4.7p when calls are connected to them, which cancels out a fair bit of it.

Author: The Fonecast
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Mark Bridge writes:

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Author: The Fonecast
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