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Apple Watch to launch in UK on Friday 24th April

In-store previews available from 10th April

The Apple Watch, originally announced in September last year, is to go on sale in Australia, Canada, China, France, Germany, Hong Kong, Japan, the UK and the USA from Friday 24th April. It’s a companion device for customers with an Apple iPhone 5, iPhone 5c, iPhone 5s, iPhone 6 or iPhone 6 Plus. Ordering and in-store previews will be available from Friday 10th.

Features include the ability to send messages, read email and answer voice calls on an associated iPhone. It’s also compatible with the Apple Pay mobile payment service, currently only available in the USA.

In addition, Apple’s Watch works with its Activity app to measure calories burned and activity, thanks to an accelerometer and a built-in heart rate sensor.

Tim Cook, Apple’s CEO, said “Apple Watch begins a new chapter in the way we relate to technology and we think our customers are going to love it. We can’t wait for people to start wearing Apple Watch to easily access information that matters, to interact with the world, and to live a better day by being more aware of their daily activity than ever before.”

There’ll be three model types of Apple Watch, each with a choice of 38mm and 42mm displays. Apple promises a battery life of up to 18 hours for its smart watches.

Pricing is from £299 for the smaller size of Apple Watch Sport up to £13,500 for the highest-spec gold Apple Watch Edition.

Figures from market research business eMarketer predict that iPhones will account for 43.3% of all US smartphone users and 32.2% of all UK smartphone users this year.

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Opinion Articles

Information that's free on the web?  There's an app for that!

Mark Bridge writes:

A few months ago I was at the launch of DataWind’s UbiSurfer netbook, a device that includes 12 months of internet access with the surprisingly low purchase price. A light-hearted presentation compared the UbiSurfer's web access with the Apple iPhone’s “there’s an app for that” TV campaign – and reminded us that many popular web-based iPhone apps cost money whilst web pages were free to access. Pay for a currency converter – or access one online for nothing. Pay for a train timetable application – or go to the mobile web for free.

Commonsense may send consumers straight to the web… but convenience and marketing has still sent plenty to the Apple App Store, which celebrated two billion downloads recently. I didn’t think much more about this until I saw a report in Newsweek earlier this month.

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Will the Microsoft geeks use it?

James Rosewell writes:

Whilst the mainstream press were busy covering the marketing launch of Windows Mobile 6.5 or 'Windows Phone' as it’ll now be known, I spent some time with the geeks looking under the hood at Microsoft’s new desktop (Windows 7) and server (Server 2008 R2) operating systems. The event was packed full of IT professionals whose jobs and careers are heavily involved with Microsoft. They were there to learn about the latest products ready for deploying them within their organisations. These are the people that keep e-mail systems working, decide what applications you’ll be using at work, choose the technology that companies use on the web and increasingly steer corporate mobile strategy.

So what mobile phones were these people using?

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Dubious surveys don't help anyone

Mark Bridge writes:

Last week in one of my opinion pieces I had a bit of a go at a mobile phone price comparison website. I'd only just forgiven them when I saw another survey from another mobile phone price comparison website. This one said shopping for a mobile phone at a price comparison website could be up to 40% cheaper than visiting the high street. And then I took a closer look...

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Termination rates are already falling - so why all the fuss?

Mark Bridge writes:

With over 100,000 people having signed its petition in four months, there’s no denying that the Terminate The Rate campaign is attracting supporters. And with promises including “BT and 3 are working together on a petition that will lower your phone bill by reducing the level of Mobile Termination Rates”, it’s easy to see why.

But what’s the point of all the campaigning - and has it really achieved anything?  Terminate The Rate says mobile networks charge a Mobile Termination Rate of around 4.7p per minute for connecting a call to another network. That’s a lot of money over the course of a year. But those networks also pay that 4.7p when calls are connected to them, which cancels out a fair bit of it.

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From Vizzavi to Vodafone 360

Mark Bridge writes:

Earlier this week Vodafone announced Vodafone 360 under the headline “Bringing your world together”. It all sounds very promising – and it reminded me of another Vodafone launch nine years before. It was September 2000 when Vizzavi appeared in the UK...

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