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Thursday, February 11, 2010

Almost a quarter of UK consumers to use mobile banking this year

New figures from the Mobile Marketing Association and Lightspeed Research show that 23% of UK adult consumers expect to use mobile banking this year. That's a considerably higher figure than Germany (15%) and France (12%).

14% of UK consumers and 9% of French & German adult consumers are already using mobile banking services. Younger consumers are particularly keen; currently 24% of 18-34 year olds in the UK use m-banking. SMS is the most popular medium for delivering mobile banking services in all three countries, followed by the mobile internet, and viewing account balances is the most popular feature.

Ralph Risk, EMEA Marketing Director at Lightspeed Research, said "While mobile banking is not yet a mainstream activity, the results do show significant gains in popularity, particularly in the UK, and that mobile is able to provide a viable platform for banking services. There is clearly scope in the market to encourage consumers to expand their experience of information-based mobile banking services such as checking account balances to engaging in transactional services."

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Opinion Articles

And our survey said...

Mark Bridge writes:

The coolest person in the country admires the French president's wife and lives in East London. Oh, and they use a BlackBerry by day but an iPhone by night. That's what recent surveys say. Nonsense, isn’t it?

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The mobile phone tries to grow up

Mark Bridge writes:

The end of civilisation. The dawn of the future. Mobile phones are somewhere in the middle. Once seen as novelties for people with too much money, the mobile phone is now ubiquitous. And with that ubiquity comes an acceptance that they’re just tools. Doesn't it?

Which is why I was surprised to see a news article from Voice, a trade union that wants mobile phones banned from nurseries because of concern about inappropriate photographs.

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Sounding good to me

Mark Bridge writes:

"Sounding good to me". So sang Charlie Dore, back in the day when radio stations started to realise that quality was as important as quantity. "AM, FM, I feel so ecstatic", opined Cliff Richard, although I’m betting he’d have preferred the lack of hiss and crackle on FM stations.

Yet no-one’s really thought much about the quality of a phone call. Until now.

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The landline phone may be fading... but its number still remains

Mark Bridge writes:

In last weekend’s Sunday Times, Ali Hussain asked "Is this the end for the landline phone?"

He pointed out that the average mobile bill almost halved between 2003 and 2008, while landline bills fell by less than a fifth – which has meant the average mobile bill is now lower than the average landline bill. He went on to list fibre-optic broadband, mobile broadband, mobile calls, VoIP calls and satellite phones as alternatives to using fixed-line phones.

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Mixed verdict on mobile phones as cancer cause

Art Chimes of voanews.com writes:

Nearly two-thirds of the people on Earth now use mobile telephones, according to a study by the International Telecommunications Union. But how safe are those phones? Scientists still aren't sure, but some evidence is starting to suggest there may be danger along with the convenience.

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