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Sunday, October 31, 2010

Hotel phone charges demonstrate the value of packing your mobile

Mark Bridge writes:

I like hotels. Free biscuits in your room and all the portions of UHT milk you can drink. But the phone calls... that's a different story.

Dearie me, you're paying for that hospitality tray when you pick up the phone.

I've recently spent a few days in a UK city centre hotel and was shocked at the cost of making telephone calls from my room. I was equally shocked at the cost of using the hotel's broadband connection.

Phone calls were 30p a minute for local calls. Local calls!  What's local?  Who uses a map when they make calls these days?  National UK calls were 55p a minute and mobile calls were £1 a minute.

Now, I've got a mobile tariff that includes an allowance of calls and internet use, so I wasn't going to pay that. But even if I'd left my phone at home, arrived from abroad or materialised from another planet, there'd still have been affordable alternatives.

Just over the road you could find a shopping centre containing The Carphone Warehouse, Phones 4U, ASDA and Tesco. At CPW, £12.95 would buy me an Alcatel OT 209 including a £10 Orange top-up offering 300 texts, free internet access and calls at 20p a minute. Stick that in your trouser press!

And the hotel's daily £15 broadband charge doesn't look so good when compared with MiFiClub's £29.99 for three days of mobile WiFi or picking up a USB dongle for around £20.

I know that convenience is something that's often worth paying for. But - even given the criticism that mobile operators often face about their charges – this hotel pricing really doesn't feel like a sustainable model. How long before hotels stop bothering with offering telecoms services... or start giving them away free?

Hotel room telephone

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Opinion Articles

T-Mobile and Orange isn't a big deal

Mark Bridge writes:

It’s the telecoms industry deal of the year. T-Mobile and Orange form a joint venture. The UK’s "big five" networks (or "big four", depending on your predilection for Hutchison 3G UK) will now be a "big four" (or "big three", if you don’t include 3. Confused yet?)

Everyone has an opinion. On Tuesday I was asked for mine.

Author: The Fonecast
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Here’s one for the laydeez

Mark Bridge writes:

Once upon a time, I’d probably have described myself as a feminist. These days I probably wouldn’t. Not because my opinions have changed, just because I’ve realised there are a lot of women who’d argue that I can’t be a feminist because of my male undercarriage. And me, by birth and possibly by education, therefore being part of the problem – not part of the solution.

Right, disclaimer over. I’ll get to the point. You want a mobile phone that’ll appeal to men...

Author: The Fonecast
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Mobile phones cause brain tumours?

Mark Bridge writes:

Mobile phones fry your brain. That’s been a warning from some people pretty much since the first cellphones appeared. And although the mobile phone industry has changed and the technology has advanced, the warnings haven’t gone away.

Ten years ago, the Independent Expert Group on Mobile Phones was set up to look at concerns about the possible health effects from the use of mobile phones, base stations and transmitters.

Author: The Fonecast
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Enthusiasm is my enemy!

Mark Bridge writes:

Enthusiasm is one of the great intangible powers of the world. It’s attractive, it’s compelling and sometimes it’s dangerous. And – yes, I’m going to try to keep this relevant – it sells mobile phones.

I was reminded of this the other day when I read a Sunday Times article about Apple’s Steve Jobs.

Author: The Fonecast
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A Blyk day

Mark Bridge writes:

Marketing, not unlike football, is a funny old game. I don’t claim to be an expert in either… but every so often something happens that starts sowing the seeds of doubt in my mind. And no, I’m not thinking about Liverpool's penalty claims in Sunday’s game at Tottenham. I’m thinking about Blyk.

Here at The Fonecast, we like Blyk. They shook up the industry and worried some of the big names when they arrived with their youth-focussed virtual mobile network two years ago. We interviewed their MD Shaun Gregory in May last year. And now they’re quitting the MVNO game in favour of arranging advertising deals for networks.

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