Latest Podcast



Featured Articles

Wednesday, May 11, 2011

BBC Apprentice shows us what's wrong with Mobile Apps

James Rosewell writes:

Tonight’s BBC Apprentice was about building a Mobile Application. Two teams of supposedly bright entrepreneurial talent were tasked with creating a Mobile App in 2 days. The App with the highest number of downloads 24 hours after being launched would win this stage of the competition. App stores didn’t include Apple, but did include Nokia, Android and Blackberry.

Time and technology limitations resulted in the teams sticking to basic graphics and sounds. Both teams opted for humour. The Girls opted for irritating noises packaged as “Ampi Apps”, and the Boys chose catchphrases under the title “Slangatang”. The Boys were better organised and their production values were a lot higher. However the Girls eventually went on to win with over 10k downloads. In contrast the Boys achieved just under 4k downloads.

So what made the difference?  The teams were each given the opportunity to pitch to 3 major web sites for a single review. The Boys application was featured on TechCrunch and Pocket-lint. The Girls featured on Wired. The Wired endorsement, with the larger number of global followers, was the major factor in the success of the Girls application.

Would Wired, TechCrunch or Pocket-lint have reviewed these applications had they not been part of the BBC Apprentice programme?  I don’t think so. There are tens of thousands of applications like these out there. We don’t know if the BBC paid them. However we now have some very public numbers on the influence of these three web sites.

In addition to the importance of influential endorsement, this episode of the Apprentice highlights the need for quality content or value adding services. Both applications had neither, and couldn't, given the limitations. There’s a market for mobile applications that re-purpose existing quality content or services to make them more accessible via the small form factor and portable mobile device. However there’s a limited market for the tens of thousands of wannabe applications that repackage the same old ideas. It's hard to be different and great.  

We now know that influential endorsement can be acquired if you have the right status. This makes separating the wheat from the chaff even harder. I also wonder if the Apprentice, in the UK at least, will encourage individuals with half-baked ideas to have a go at producing mobile applications, further exaggerating the problem.


Incidentally, these applications were published on 1st October 2010, which gives Apprentice addicts some idea of how far in advance the show is recorded.

Print
Author: The Fonecast
1 Comments
Rate this article:
No rating

Categories: Applications, OpinionNumber of views: 14961

Tags: uk applications bbc

1 comments on article "BBC Apprentice shows us what's wrong with Mobile Apps"

4
0
Avatar image

Kurt

5/12/2011 6:40 AM

The female team won because their app had a vague title. Ampi Apps... It it some music playing apps to organise MP3's like Winamp? Or something similar? Who knows. I'll download and find out...
The male team had a name for their app that was pretty clear and would've limited the audience from the get go.

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Opinion Articles

T-Mobile and Orange isn't a big deal

Mark Bridge writes:

It’s the telecoms industry deal of the year. T-Mobile and Orange form a joint venture. The UK’s "big five" networks (or "big four", depending on your predilection for Hutchison 3G UK) will now be a "big four" (or "big three", if you don’t include 3. Confused yet?)

Everyone has an opinion. On Tuesday I was asked for mine.

Author: The Fonecast
1 Comments
Article rating: No rating

Here’s one for the laydeez

Mark Bridge writes:

Once upon a time, I’d probably have described myself as a feminist. These days I probably wouldn’t. Not because my opinions have changed, just because I’ve realised there are a lot of women who’d argue that I can’t be a feminist because of my male undercarriage. And me, by birth and possibly by education, therefore being part of the problem – not part of the solution.

Right, disclaimer over. I’ll get to the point. You want a mobile phone that’ll appeal to men...

Author: The Fonecast
1 Comments
Article rating: No rating

Mobile phones cause brain tumours?

Mark Bridge writes:

Mobile phones fry your brain. That’s been a warning from some people pretty much since the first cellphones appeared. And although the mobile phone industry has changed and the technology has advanced, the warnings haven’t gone away.

Ten years ago, the Independent Expert Group on Mobile Phones was set up to look at concerns about the possible health effects from the use of mobile phones, base stations and transmitters.

Author: The Fonecast
0 Comments
Article rating: No rating

Enthusiasm is my enemy!

Mark Bridge writes:

Enthusiasm is one of the great intangible powers of the world. It’s attractive, it’s compelling and sometimes it’s dangerous. And – yes, I’m going to try to keep this relevant – it sells mobile phones.

I was reminded of this the other day when I read a Sunday Times article about Apple’s Steve Jobs.

Author: The Fonecast
1 Comments
Article rating: No rating

A Blyk day

Mark Bridge writes:

Marketing, not unlike football, is a funny old game. I don’t claim to be an expert in either… but every so often something happens that starts sowing the seeds of doubt in my mind. And no, I’m not thinking about Liverpool's penalty claims in Sunday’s game at Tottenham. I’m thinking about Blyk.

Here at The Fonecast, we like Blyk. They shook up the industry and worried some of the big names when they arrived with their youth-focussed virtual mobile network two years ago. We interviewed their MD Shaun Gregory in May last year. And now they’re quitting the MVNO game in favour of arranging advertising deals for networks.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First107108109110111112114116

Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

Author: The Fonecast
0 Comments
Article rating: No rating

Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

Author: The Fonecast
0 Comments
Article rating: No rating

Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

Author: The Fonecast
0 Comments
Article rating: No rating

A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
12345678910Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«May 2024»
MonTueWedThuFriSatSun
293012345
6789101112
13141516171819
20212223242526
272829303112
3456789

Archive

Terms Of Use | Privacy Statement