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Saturday, May 8, 2010

Orange is first UK network to announce iPad tariff pricing

Although the UK's 'big three' networks all announced support for the Apple iPad on the same day (and with very similar statements), it's Orange UK that has revealed the first UK iPad tariffs.

Orange 3G microSIMThe company says it's extending its partnership with Apple – having already launched the iPhone in 30 countries - to offer iPad price plans for customers in France, Spain, Switzerland and the United Kingdom.

Pay-as-you-use, daily, weekly and monthly data plans will all be available on special micro-SIMs to fit the iPad.

All customers will receive £10 credit when they activate an Orange iPad data plan.

'Pay as you use' pricing will charge for data access at 5p per MB, up to a maximum £40 per month (subject to 'fair usage'). A daily package will cost £2 for up to 200MB and a weekly deal is £7.50 for up to 1GB. £15 per month gets you 3GB of mobile data plus up to 750MB at BT Openzone WiFi hotspots, while £25 offers 10GB mobile + 750MB WiFi usage. All additional UK usage is billed at 5p/MB.

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Opinion Articles

T-Mobile and Orange isn't a big deal

Mark Bridge writes:

It’s the telecoms industry deal of the year. T-Mobile and Orange form a joint venture. The UK’s "big five" networks (or "big four", depending on your predilection for Hutchison 3G UK) will now be a "big four" (or "big three", if you don’t include 3. Confused yet?)

Everyone has an opinion. On Tuesday I was asked for mine.

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Here’s one for the laydeez

Mark Bridge writes:

Once upon a time, I’d probably have described myself as a feminist. These days I probably wouldn’t. Not because my opinions have changed, just because I’ve realised there are a lot of women who’d argue that I can’t be a feminist because of my male undercarriage. And me, by birth and possibly by education, therefore being part of the problem – not part of the solution.

Right, disclaimer over. I’ll get to the point. You want a mobile phone that’ll appeal to men...

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Mobile phones cause brain tumours?

Mark Bridge writes:

Mobile phones fry your brain. That’s been a warning from some people pretty much since the first cellphones appeared. And although the mobile phone industry has changed and the technology has advanced, the warnings haven’t gone away.

Ten years ago, the Independent Expert Group on Mobile Phones was set up to look at concerns about the possible health effects from the use of mobile phones, base stations and transmitters.

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Enthusiasm is my enemy!

Mark Bridge writes:

Enthusiasm is one of the great intangible powers of the world. It’s attractive, it’s compelling and sometimes it’s dangerous. And – yes, I’m going to try to keep this relevant – it sells mobile phones.

I was reminded of this the other day when I read a Sunday Times article about Apple’s Steve Jobs.

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A Blyk day

Mark Bridge writes:

Marketing, not unlike football, is a funny old game. I don’t claim to be an expert in either… but every so often something happens that starts sowing the seeds of doubt in my mind. And no, I’m not thinking about Liverpool's penalty claims in Sunday’s game at Tottenham. I’m thinking about Blyk.

Here at The Fonecast, we like Blyk. They shook up the industry and worried some of the big names when they arrived with their youth-focussed virtual mobile network two years ago. We interviewed their MD Shaun Gregory in May last year. And now they’re quitting the MVNO game in favour of arranging advertising deals for networks.

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