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Sunday, June 6, 2010

Mobile calls and messages are up but revenue is down, says Ofcom

UK telecoms regulator Ofcom has published its Market Data Update for the last quarter of 2009. It says total revenue fell by 2.1% year-on-year across the UK's four largest mobile operators. However, it notes this was the slowest rate of annual decline during 2009.

Total call volumes across the four network operators increased by 6.3% year-on-year to 27.4 billion in Q4 2009, although roaming call volumes were down by 1.5%. The total number of messages sent reached nearly 26 billion in Q4 2009, equivalent to 367 messages per subscriber; significantly higher than the Q4 2008 figure of nearly 20.5 billion or 299 messages per subscriber.

Ofcom also says the number of active mobile subscriptions grew by nearly 1.5 million in Q4 2009 to 70.65 million, the highest quarterly increase since 2005. The increases in post-pay 'contract' and prepay customers was very similar; 734,000 more post-pay and 729,000 more pre-pay customers.

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Opinion Articles

T-Mobile and Orange isn't a big deal

Mark Bridge writes:

It’s the telecoms industry deal of the year. T-Mobile and Orange form a joint venture. The UK’s "big five" networks (or "big four", depending on your predilection for Hutchison 3G UK) will now be a "big four" (or "big three", if you don’t include 3. Confused yet?)

Everyone has an opinion. On Tuesday I was asked for mine.

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Here’s one for the laydeez

Mark Bridge writes:

Once upon a time, I’d probably have described myself as a feminist. These days I probably wouldn’t. Not because my opinions have changed, just because I’ve realised there are a lot of women who’d argue that I can’t be a feminist because of my male undercarriage. And me, by birth and possibly by education, therefore being part of the problem – not part of the solution.

Right, disclaimer over. I’ll get to the point. You want a mobile phone that’ll appeal to men...

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Mobile phones cause brain tumours?

Mark Bridge writes:

Mobile phones fry your brain. That’s been a warning from some people pretty much since the first cellphones appeared. And although the mobile phone industry has changed and the technology has advanced, the warnings haven’t gone away.

Ten years ago, the Independent Expert Group on Mobile Phones was set up to look at concerns about the possible health effects from the use of mobile phones, base stations and transmitters.

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Enthusiasm is my enemy!

Mark Bridge writes:

Enthusiasm is one of the great intangible powers of the world. It’s attractive, it’s compelling and sometimes it’s dangerous. And – yes, I’m going to try to keep this relevant – it sells mobile phones.

I was reminded of this the other day when I read a Sunday Times article about Apple’s Steve Jobs.

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A Blyk day

Mark Bridge writes:

Marketing, not unlike football, is a funny old game. I don’t claim to be an expert in either… but every so often something happens that starts sowing the seeds of doubt in my mind. And no, I’m not thinking about Liverpool's penalty claims in Sunday’s game at Tottenham. I’m thinking about Blyk.

Here at The Fonecast, we like Blyk. They shook up the industry and worried some of the big names when they arrived with their youth-focussed virtual mobile network two years ago. We interviewed their MD Shaun Gregory in May last year. And now they’re quitting the MVNO game in favour of arranging advertising deals for networks.

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