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Thursday, December 9, 2010

European Commission looks at EU-wide telephone numbers

The European Commission has launched a public consultation asking whether there are benefits in a system that would allow businesses to use the same telephone number in all EU Member States. It suggests EU-wide phone numbers could reinforce the EU's Single Market, helping European businesses to offer cross-border sales more easily. In addition, non-geographic numbers in some member states are often not reachable from other states.

Neelie Kroes, Vice-President of the European Commission for the Digital Agenda, said “Today, businesses need to have a separate telephone number in every Member State where their customers need to contact them. This makes it difficult to develop EU-wide services for their customers. I urge all interested parties to help us formulate a policy that addresses the needs of businesses and provides more convenient access for consumers.”

EU telecoms rules currently offer two possible solutions. One option could be introducing an EU-wide ‘shortcode’ number that could be reserved for businesses; alternatively, a European telephone access code could be created along with a range of telephone numbers. The International Telecommunications Union introduced a European code of +3883 in 2000, although this was little-publicised and is due to lapse at the end of this year.

The consultation will run until 28th February 2011.

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Opinion Articles

T-Mobile and Orange isn't a big deal

Mark Bridge writes:

It’s the telecoms industry deal of the year. T-Mobile and Orange form a joint venture. The UK’s "big five" networks (or "big four", depending on your predilection for Hutchison 3G UK) will now be a "big four" (or "big three", if you don’t include 3. Confused yet?)

Everyone has an opinion. On Tuesday I was asked for mine.

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Here’s one for the laydeez

Mark Bridge writes:

Once upon a time, I’d probably have described myself as a feminist. These days I probably wouldn’t. Not because my opinions have changed, just because I’ve realised there are a lot of women who’d argue that I can’t be a feminist because of my male undercarriage. And me, by birth and possibly by education, therefore being part of the problem – not part of the solution.

Right, disclaimer over. I’ll get to the point. You want a mobile phone that’ll appeal to men...

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Mobile phones cause brain tumours?

Mark Bridge writes:

Mobile phones fry your brain. That’s been a warning from some people pretty much since the first cellphones appeared. And although the mobile phone industry has changed and the technology has advanced, the warnings haven’t gone away.

Ten years ago, the Independent Expert Group on Mobile Phones was set up to look at concerns about the possible health effects from the use of mobile phones, base stations and transmitters.

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Enthusiasm is my enemy!

Mark Bridge writes:

Enthusiasm is one of the great intangible powers of the world. It’s attractive, it’s compelling and sometimes it’s dangerous. And – yes, I’m going to try to keep this relevant – it sells mobile phones.

I was reminded of this the other day when I read a Sunday Times article about Apple’s Steve Jobs.

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A Blyk day

Mark Bridge writes:

Marketing, not unlike football, is a funny old game. I don’t claim to be an expert in either… but every so often something happens that starts sowing the seeds of doubt in my mind. And no, I’m not thinking about Liverpool's penalty claims in Sunday’s game at Tottenham. I’m thinking about Blyk.

Here at The Fonecast, we like Blyk. They shook up the industry and worried some of the big names when they arrived with their youth-focussed virtual mobile network two years ago. We interviewed their MD Shaun Gregory in May last year. And now they’re quitting the MVNO game in favour of arranging advertising deals for networks.

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