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Thursday, May 22, 2014

Consumers think mobile networks would be best at providing video calling services

Consumers think mobile video calling services provided by mobile network operators would be better than those provided by third-party ‘over the top’ providers. That’s according to a survey commissioned by telecoms software specialist OpenCloud and carried out by YouGov across the UK, France, Germany and the USA.

Mobile operators were rated as potentially more capable than OTT service providers on four criteria: ease of use, number of contacts reachable, quality of video and use of the service across multiple devices.

Overall, 32% of people covered by the survey used OTT voice or video calling services on any device - and 18% used their mobile phone. Of those people currently using mobile video calling apps, 38% expected their use of video calling to increase over the next year.

When current video call users and non-users were asked whether they’d be interested in video calling services from their operator, a total of 37% showed ‘significant’ interest. 74% of those said they’d be interested in an operator-provided app while 89% would be interested in a ‘native’ experience similar to making a regular voice call.

The survey also showed potential for mobile operators to ‘poach’ existing OTT users: 60% of people already using OTT voice and/or video calling services said they’d be interested in an operator-provided service.

Mark Windle, Head of Marketing at OpenCloud, said “The use of video-calling services is set to grow. Following the launch of 4G, the video-calling market is now up for grabs and OTT services and operators’ Video-over-LTE (VoLTE) services will compete for their share. OTT brands have been successful in offering innovative video-calling, but with consumers appearing to believe that the network operators can now do better there is opportunity for them to regain some lost ground. Operators will need to address both perceived and actual levels of service innovation in a cost-competitive way in order to capitalise on this opportunity.”

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Opinion Articles

T-Mobile and Orange isn't a big deal

Mark Bridge writes:

It’s the telecoms industry deal of the year. T-Mobile and Orange form a joint venture. The UK’s "big five" networks (or "big four", depending on your predilection for Hutchison 3G UK) will now be a "big four" (or "big three", if you don’t include 3. Confused yet?)

Everyone has an opinion. On Tuesday I was asked for mine.

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Here’s one for the laydeez

Mark Bridge writes:

Once upon a time, I’d probably have described myself as a feminist. These days I probably wouldn’t. Not because my opinions have changed, just because I’ve realised there are a lot of women who’d argue that I can’t be a feminist because of my male undercarriage. And me, by birth and possibly by education, therefore being part of the problem – not part of the solution.

Right, disclaimer over. I’ll get to the point. You want a mobile phone that’ll appeal to men...

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Mobile phones cause brain tumours?

Mark Bridge writes:

Mobile phones fry your brain. That’s been a warning from some people pretty much since the first cellphones appeared. And although the mobile phone industry has changed and the technology has advanced, the warnings haven’t gone away.

Ten years ago, the Independent Expert Group on Mobile Phones was set up to look at concerns about the possible health effects from the use of mobile phones, base stations and transmitters.

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Enthusiasm is my enemy!

Mark Bridge writes:

Enthusiasm is one of the great intangible powers of the world. It’s attractive, it’s compelling and sometimes it’s dangerous. And – yes, I’m going to try to keep this relevant – it sells mobile phones.

I was reminded of this the other day when I read a Sunday Times article about Apple’s Steve Jobs.

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A Blyk day

Mark Bridge writes:

Marketing, not unlike football, is a funny old game. I don’t claim to be an expert in either… but every so often something happens that starts sowing the seeds of doubt in my mind. And no, I’m not thinking about Liverpool's penalty claims in Sunday’s game at Tottenham. I’m thinking about Blyk.

Here at The Fonecast, we like Blyk. They shook up the industry and worried some of the big names when they arrived with their youth-focussed virtual mobile network two years ago. We interviewed their MD Shaun Gregory in May last year. And now they’re quitting the MVNO game in favour of arranging advertising deals for networks.

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