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Thursday, August 5, 2021

Xiaomi ships more smartphones in Europe than any other manufacturer

New figures from market research company Strategy Analytics show that Xiaomi shipped more smartphones into Europe in the second quarter of 2021 than any other manufacturer. It achieved a 25.3% European market share, up 67% from the same quarter in 2020, reaching 12.7 million units.

Overall, European shipments were up 14% from the same quarter in 2020, reaching a total of 50 million units. Samsung’s share dropped 7% year-on-year, relegating it to second place with 12 million units. Third-placed Apple shipped 9.6 million devices, a 15.7% year-on-year increase.

According to Strategy Analytics, the market growth was driven by three significant factors: ongoing economic recovery, demand from consumers wanting to upgrade aging devices and attractively-priced 5G handsets.

Boris Metodiev, Associate Director at Strategy Analytics, said “The European markets for smartphones had a strong quarter driven by Covid recovery, following the crash in 2020. The highlight of the quarter is Xiaomi emerging as the number one vendor in shipment terms for the first time. Xiaomi shipped almost 13 million units on the continent to displace longtime leader Samsung. Xiaomi has seen great success in Russia, Ukraine, Spain and Italy among others and found customers eager for its Mi and Redmi series of feature rich, value smartphones.”

Europe Q2 2021 smartphone shipments by vendor (graphic: Business Wire)

Europe Q2 2021 smartphone shipments by vendor (graphic: Business Wire)


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Opinion Articles

T-Mobile and Orange isn't a big deal

Mark Bridge writes:

It’s the telecoms industry deal of the year. T-Mobile and Orange form a joint venture. The UK’s "big five" networks (or "big four", depending on your predilection for Hutchison 3G UK) will now be a "big four" (or "big three", if you don’t include 3. Confused yet?)

Everyone has an opinion. On Tuesday I was asked for mine.

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Here’s one for the laydeez

Mark Bridge writes:

Once upon a time, I’d probably have described myself as a feminist. These days I probably wouldn’t. Not because my opinions have changed, just because I’ve realised there are a lot of women who’d argue that I can’t be a feminist because of my male undercarriage. And me, by birth and possibly by education, therefore being part of the problem – not part of the solution.

Right, disclaimer over. I’ll get to the point. You want a mobile phone that’ll appeal to men...

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Mobile phones cause brain tumours?

Mark Bridge writes:

Mobile phones fry your brain. That’s been a warning from some people pretty much since the first cellphones appeared. And although the mobile phone industry has changed and the technology has advanced, the warnings haven’t gone away.

Ten years ago, the Independent Expert Group on Mobile Phones was set up to look at concerns about the possible health effects from the use of mobile phones, base stations and transmitters.

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Enthusiasm is my enemy!

Mark Bridge writes:

Enthusiasm is one of the great intangible powers of the world. It’s attractive, it’s compelling and sometimes it’s dangerous. And – yes, I’m going to try to keep this relevant – it sells mobile phones.

I was reminded of this the other day when I read a Sunday Times article about Apple’s Steve Jobs.

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A Blyk day

Mark Bridge writes:

Marketing, not unlike football, is a funny old game. I don’t claim to be an expert in either… but every so often something happens that starts sowing the seeds of doubt in my mind. And no, I’m not thinking about Liverpool's penalty claims in Sunday’s game at Tottenham. I’m thinking about Blyk.

Here at The Fonecast, we like Blyk. They shook up the industry and worried some of the big names when they arrived with their youth-focussed virtual mobile network two years ago. We interviewed their MD Shaun Gregory in May last year. And now they’re quitting the MVNO game in favour of arranging advertising deals for networks.

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