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Thursday, November 23, 2023

Global smartphone market is set for recovery, says new forecast

A new forecast from research specialists Canalys shows the smartphone market is set to recover next year. Shipments worldwide declined by 12% last year but that decline is expected to slow to 5% this year.

1.13 billion smartphones are forecast to be shipped around the globe this year, with anticipated growth of 4% bringing the total to 1.17 billion units in 2024. This increase will continue, with global shipments expected to hit 1.25 billion units in 2027.

The Middle East, Africa and Latin America regions are expected to return to growth this year at 9%, 3% and 2% respectively.

This year will see Europe delivering the lowest number of smartphone shipments in over ten years, according to Canalys, although the European market is expected to grow by 4% in 2024.

Toby Zhu, Senior Analyst at Canalys, said “The smartphone industry is clearly emerging from its darkest days, even as the shipments remain over 20% below its 2017 peak. The good news is that consumers are placing more value on their devices than ever before, with average selling prices now exceeding US$440 versus US$332 in 2017. Profitability is looking up for hardware makers strategically launching flashy new features to captivate consumers in key growth markets.

Canalys notes that a third of all smartphones shipped next year will be purchased in the Asia Pacific region, compared with just one in five back in 2017.

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Opinion Articles

T-Mobile and Orange isn't a big deal

Mark Bridge writes:

It’s the telecoms industry deal of the year. T-Mobile and Orange form a joint venture. The UK’s "big five" networks (or "big four", depending on your predilection for Hutchison 3G UK) will now be a "big four" (or "big three", if you don’t include 3. Confused yet?)

Everyone has an opinion. On Tuesday I was asked for mine.

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Here’s one for the laydeez

Mark Bridge writes:

Once upon a time, I’d probably have described myself as a feminist. These days I probably wouldn’t. Not because my opinions have changed, just because I’ve realised there are a lot of women who’d argue that I can’t be a feminist because of my male undercarriage. And me, by birth and possibly by education, therefore being part of the problem – not part of the solution.

Right, disclaimer over. I’ll get to the point. You want a mobile phone that’ll appeal to men...

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Mobile phones cause brain tumours?

Mark Bridge writes:

Mobile phones fry your brain. That’s been a warning from some people pretty much since the first cellphones appeared. And although the mobile phone industry has changed and the technology has advanced, the warnings haven’t gone away.

Ten years ago, the Independent Expert Group on Mobile Phones was set up to look at concerns about the possible health effects from the use of mobile phones, base stations and transmitters.

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Enthusiasm is my enemy!

Mark Bridge writes:

Enthusiasm is one of the great intangible powers of the world. It’s attractive, it’s compelling and sometimes it’s dangerous. And – yes, I’m going to try to keep this relevant – it sells mobile phones.

I was reminded of this the other day when I read a Sunday Times article about Apple’s Steve Jobs.

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A Blyk day

Mark Bridge writes:

Marketing, not unlike football, is a funny old game. I don’t claim to be an expert in either… but every so often something happens that starts sowing the seeds of doubt in my mind. And no, I’m not thinking about Liverpool's penalty claims in Sunday’s game at Tottenham. I’m thinking about Blyk.

Here at The Fonecast, we like Blyk. They shook up the industry and worried some of the big names when they arrived with their youth-focussed virtual mobile network two years ago. We interviewed their MD Shaun Gregory in May last year. And now they’re quitting the MVNO game in favour of arranging advertising deals for networks.

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