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Wednesday, October 24, 2012

T-Mobile unlimited texts 'forever' don't breach advertising rules

The Advertising Standards Authority has ruled that a TV advertisement and web page promoting a T-Mobile offer for “unlimited free texts forever” didn’t breach UK advertising regulations. Two people who complained about the pay as you go offer didn’t believe it really would be available indefinitely.

T-Mobile’s response said it had no plan to remove the offer from customers who joined during the offer period and continued to top up by at least £10 a month as specified in the advertisement.

In its assessment, the ASA noted that people were likely to interpret the T-Mobile claim as containing an element of advertising ‘puffery’ and were unlikely to infer that texts would be available literally forever. It concluded the claim was not misleading.

[ASA adjudication]

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Opinion Articles

SpinVox visit offers a few clues about the technology

Mark Bridge writes:

So, dear reader, let’s start at the beginning. Once upon a time, a mere five years ago, there was SpinVox. A company created with help from entrepreneur Christina Domecq – whose surname offers a clue to her family’s background – and Daniel Doulton, the man behind the Psion series 5. (Sherry and portable computers; two of my favourite products. But I digress).

The company’s promise was simple: to turn voicemail messages into SMS text messages.

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That just about covers it

Mark Bridge writes:

In my last article I looked forward to a world of cyborgs… but feared that decent battery life could stifle my dreams. And this week I’m on a similar theme, despairing that the UK’s mobile coverage problems probably won’t be solved before the Silver Jubilee of Vodafone and Cellnet’s networks.

To illustrate my worries, let me tell you a story.

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What price for a hands-free conversation?

Iain Graham writes:

When you get up tomorrow morning and get in the car, why don't you screw up three £20 notes and lob 'em out of the window?!  Oh, and whilst you are at it, take out your driving licence, and put three points in the penalties column!!

Why would you do that, I hear you ask?

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The Singularity is… errm… on its way, I think

Mark Bridge writes:

I’m an optimist. I’m not quite sure why I’m wired that way but I’m perfectly happy with it. Much as you’d expect, I suppose. And although I tend not to tap-dance in the gutter when it’s raining, I firmly believe that life is like a musical.

That’s probably why I’m such a fan of what’s become known as ‘the Singularity’; a point when technology and evolution are expected to combine. As computers become smarter, so they’ll be able to build smarter computers themselves – and before you know it they’ll be repairing people and improving the design. If all goes well I’ll look like a combination of Robocop and Jude Law.

“Fascinating”, I hear you say. “Bring on the medical nanobots. But what’s all this got to do with mobile phones?”

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Web Browser vs. Application Stores

James Rosewell writes:

Anyone involved in the mobile industry will have hardly failed to notice the hype surrounding mobile application stores led by Apple. Application stores provide a really simple way for consumers to install applications on their mobile phones. They’re so simple I heard Iain Graham had used one the other week!

However they don’t solve the fundamental problem of handset compatibility.

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