Latest Podcast



Featured Articles

Thursday, January 17, 2013

Global mobile advertising revenue expected to grow by 400% in five years

The revenue from mobile advertising around the world is expected to reach $11.4 billion (£7.1 billion) this year, according to a new report from research company Gartner, and will hit $24.5 billion in 2016. That means there’ll have been a 400% increase between 2011 and 2016.

Full details of the announcement are below.


Gartner Says Worldwide Mobile Advertising Revenue to Reach $11.4 Billion in 2013

Revenue from Global Mobile Advertising to Grow 400 Percent Between 2011 and 2016

Worldwide mobile advertising revenue is forecast to reach $11.4 billion in 2013, up from $9.6 billion in 2012, according to Gartner, Inc. Worldwide revenue will reach $24.5 billion in 2016 with mobile advertising revenue creating new opportunities for app developers, ad networks, mobile platform providers, specialty agencies and even communications service providers in certain regions.

"The mobile advertising market took off even faster than we expected due to an increased uptake in smartphones and tablets, as well as the merger of consumer behaviors on computers and mobile devices," said Stephanie Baghdassarian, research director at Gartner. "Growth in mobile advertising comes in part at the expense of print formats, especially local newspapers, which currently face much lower ad yields as a result of mobile publishing initiatives."

"Smartphones and media tablets extend the addressable market for mobile advertising in more and more geographies as an increasing population of users spends an increasing share of its time with these devices," said Andrew Frank, research vice president at Gartner. "This market will therefore become easier to segment and target, driving the growth of mobile advertising spend for brands and advertisers. Mobile advertising should be integrated into advertisers' overall marketing campaigns in order to connect with their audience in very specific, actionable ways through their smartphones and/or tablets."

Geographical regions will also evolve at a different pace and in different directions. Historically, the atypically large adoption of handsets for digital content consumption in Japan and South Korea has given the Asia/Pacific region an early lead in mobile advertising worldwide. Looking forward, the high-growth economies of China and India are expected to contribute increasingly to mobile advertising growth, as their expanding middle classes present attractive markets for global and local brands.

However, North America and Western Europe will close the gap on Asia/Pacific as the mobile channel gets more and more integrated with 360-degree advertising campaigns, eating up budgets historically allocated to print and radio. Consumer multitasking will drive preference for multiplatform approaches, which will blur the lines between channels and make it difficult to eliminate category overlap. In the rest of the world — Latin America, Eastern Europe, and the Middle East and Africa — mobile advertising growth will be aligned with technology adoption and the stabilization of emerging economies, but will mostly be driven by large markets such as Russia, Brazil and Mexico.

12
Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Opinion Articles

SpinVox visit offers a few clues about the technology

Mark Bridge writes:

So, dear reader, let’s start at the beginning. Once upon a time, a mere five years ago, there was SpinVox. A company created with help from entrepreneur Christina Domecq – whose surname offers a clue to her family’s background – and Daniel Doulton, the man behind the Psion series 5. (Sherry and portable computers; two of my favourite products. But I digress).

The company’s promise was simple: to turn voicemail messages into SMS text messages.

Author: The Fonecast
5 Comments
Article rating: No rating

That just about covers it

Mark Bridge writes:

In my last article I looked forward to a world of cyborgs… but feared that decent battery life could stifle my dreams. And this week I’m on a similar theme, despairing that the UK’s mobile coverage problems probably won’t be solved before the Silver Jubilee of Vodafone and Cellnet’s networks.

To illustrate my worries, let me tell you a story.

Author: The Fonecast
0 Comments
Article rating: No rating

What price for a hands-free conversation?

Iain Graham writes:

When you get up tomorrow morning and get in the car, why don't you screw up three £20 notes and lob 'em out of the window?!  Oh, and whilst you are at it, take out your driving licence, and put three points in the penalties column!!

Why would you do that, I hear you ask?

Author: The Fonecast
0 Comments
Article rating: No rating

The Singularity is… errm… on its way, I think

Mark Bridge writes:

I’m an optimist. I’m not quite sure why I’m wired that way but I’m perfectly happy with it. Much as you’d expect, I suppose. And although I tend not to tap-dance in the gutter when it’s raining, I firmly believe that life is like a musical.

That’s probably why I’m such a fan of what’s become known as ‘the Singularity’; a point when technology and evolution are expected to combine. As computers become smarter, so they’ll be able to build smarter computers themselves – and before you know it they’ll be repairing people and improving the design. If all goes well I’ll look like a combination of Robocop and Jude Law.

“Fascinating”, I hear you say. “Bring on the medical nanobots. But what’s all this got to do with mobile phones?”

Author: The Fonecast
0 Comments
Article rating: No rating

Web Browser vs. Application Stores

James Rosewell writes:

Anyone involved in the mobile industry will have hardly failed to notice the hype surrounding mobile application stores led by Apple. Application stores provide a really simple way for consumers to install applications on their mobile phones. They’re so simple I heard Iain Graham had used one the other week!

However they don’t solve the fundamental problem of handset compatibility.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First107108109110111112113115

Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

Author: The Fonecast
0 Comments
Article rating: No rating

Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

Author: The Fonecast
0 Comments
Article rating: No rating

Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

Author: The Fonecast
0 Comments
Article rating: No rating

A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
12345678910Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«November 2024»
MonTueWedThuFriSatSun
28293031123
45678910
11121314151617
18192021222324
2526272829301
2345678

Archive

Terms Of Use | Privacy Statement