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Thursday, August 2, 2012

Security fears are stifling mobile banking adoption in the UK

67% of UK smartphone owners don’t do any banking on their mobile phone, with a further 13% saying they “don’t do very much” mobile banking. That’s one of the findings of a new survey commissioned by outsourcing company Firstsource Solutions and carried out by YouGov.

Over half of all respondents (55%) say they’re afraid their personal bank details will not be kept secure, while 35% are put off by the size of smartphone screens. In addition, 20% struggle with the security checks and 10% are unhappy with mobile banking apps.

Consumers have similar fears when it comes to using smartphones in place of credit or debit cards. 58% said they were unlikely to ‘swipe’ their smartphone to make payments, with 67% worried their bank details would not be secure and 22% not believing the technology will work.

Although younger smartphone owners are more open to the ‘mobile wallet’ - 42% of under-25s said they’d use their smartphone like a credit card to make payments if they were able to - the majority (52%) said they were unlikely to do this, with most of them citing security concerns.

Iain Regan, Global Head of Sales & Marketing at Firstsource Solutions, said “Banks want to make engagement easier and encourage consumers to use banking services more often and the prevalence of smartphones and internet speed improvements should increase the use of mobile banking. However it seems that there are still challenges to the widespread adoption of mobile banking. Customers still have a lack of trust in mobile banking security which banks need to overcome by providing reassurance of security while at the same time making security procedures intuitive and easy to use. This challenge can be overcome, but banks will need to make banking applications more user friendly while at the same time ensuring security. This is quite a challenge that will need banks, software developers, security experts, as well as customer service specialists to collaborate in order to convince their customers to adopt mobile banking services.”

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Opinion Articles

Why a mobile TV service is just like a zombie

Mark Bridge writes:

Here in the UK, we’re struggling a bit with mobile TV. Which made me wonder what the problem really was. Well, after a long evening with the finest stilton and the cheapest port, the answer came to me in a dream. A mobile TV service is just like the lurching, drooling nightmare creatures that appear in every zombie film. And once consumers understand zombies, they’ll understand the problems with mobile TV. Let me explain.

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Selling your way out of a recession? Of course you can!

Iain Graham writes:

Everybody these days (apart from a lucky few!) is suffering from a lack of business or reduced sales due to the current 'downturn in the economic climate'. In my opinion, this is the time when sales people should stand up and be counted!

No, I don't mean the hard nosed, foot in the door double-glazing, second-hand car or mobile phone types (no offence!), I mean EVERYONE! Selling is a concept as much as it is a profession.

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Mobile & Contactless Payments

James Rosewell offers his opinion on the current state of mobile and contactless payments.

The banking and mobile industries have big plans for Near Field Communication (NFC) as the mobile payment mechanism of the future. Barclaycard has been leading the way from the credit card sector forming a partnership with Orange, having previously worked with O2, and running a catchy TV advert prompting contactless cards using VISA’s paywave system.

However the reality of NFC payments appears a lot further away. The Point of Sale (POS) technology appears to be badly deployed by some of the first-phase retailers mainly made up of low-value high-volume businesses like coffee shops, fast food outlets and newsagents.

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Insecure Mobile Browsers

James Rosewell writes: I note with interest Barclays mobile on-line banking home page extolling the safety of mobile banking whilst claiming it’s as secure as their non-mobile equivalent. This is on the same page that recommends customers use Opera Mini to access Barclays mobile on-line banking.

Yet following the link to the operamini.com web site and looking at the help section we can read Opera’s answer to the question “Is there any end-to-end security between my handset and — for example — paypal.com or my bank?” and the answer is “No. If you need full end-to-end encryption, you should use a full Web browser such as Opera Mobile.”

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