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Monday, December 17, 2012

Smartphone penetration reaches 55% in Europe

More than 6 in 10 UK mobile phone users have a smartphone

Smartphone penetration across France, Germany, Italy, Spain and the United Kingdom - the ‘EU5’ - hit 54.6% during the three-month period from August to the end of October 2012, according to the comScore MobiLens service. It found that Spain had the highest smartphone penetration in Europe (63.2% of mobile phone users) followed by the UK at 62.3%. Spain also had the most dramatic growth, up almost 15 percentage points from last year.

Looking specifically at the UK, Apple was the most popular smartphone manufacturer. Its iPhone range is now the hands of 28% of the country’s smartphone users, while Samsung doubled its market share and moved up to second place with 24%. Google’s Android had the largest UK share of operating systems at 46.6%, followed by Apple at 28% and RIM at 15.2%.

Top smartphone manufacturers: UK share of smartphone users

Manufacturer October 2011 October 2012
Apple 26.5% 28.0%
Samsung 11.2% 24.0%
RIM (BlackBerry) 17.7% 15.2%
HTC 17.7% 15.0%
Nokia 16.0% 7.9%

 

Top smartphone operating systems: UK share of smartphone users

Mobile platform October 2011 October 2012
Google Android 34.2% 46.6%
Apple iOS 26.5% 28.0%
RIM 17.7% 15.2%
Symbian 17.2% 6.4%
Microsoft Windows Phone 2.6% 3.1%

[Total UK smartphone subscribers aged 13+; three month average Ending Oct 2012 vs. Oct 2011]

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Opinion Articles

Why a mobile TV service is just like a zombie

Mark Bridge writes:

Here in the UK, we’re struggling a bit with mobile TV. Which made me wonder what the problem really was. Well, after a long evening with the finest stilton and the cheapest port, the answer came to me in a dream. A mobile TV service is just like the lurching, drooling nightmare creatures that appear in every zombie film. And once consumers understand zombies, they’ll understand the problems with mobile TV. Let me explain.

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Selling your way out of a recession? Of course you can!

Iain Graham writes:

Everybody these days (apart from a lucky few!) is suffering from a lack of business or reduced sales due to the current 'downturn in the economic climate'. In my opinion, this is the time when sales people should stand up and be counted!

No, I don't mean the hard nosed, foot in the door double-glazing, second-hand car or mobile phone types (no offence!), I mean EVERYONE! Selling is a concept as much as it is a profession.

Author: The Fonecast
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Mobile & Contactless Payments

James Rosewell offers his opinion on the current state of mobile and contactless payments.

The banking and mobile industries have big plans for Near Field Communication (NFC) as the mobile payment mechanism of the future. Barclaycard has been leading the way from the credit card sector forming a partnership with Orange, having previously worked with O2, and running a catchy TV advert prompting contactless cards using VISA’s paywave system.

However the reality of NFC payments appears a lot further away. The Point of Sale (POS) technology appears to be badly deployed by some of the first-phase retailers mainly made up of low-value high-volume businesses like coffee shops, fast food outlets and newsagents.

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Insecure Mobile Browsers

James Rosewell writes: I note with interest Barclays mobile on-line banking home page extolling the safety of mobile banking whilst claiming it’s as secure as their non-mobile equivalent. This is on the same page that recommends customers use Opera Mini to access Barclays mobile on-line banking.

Yet following the link to the operamini.com web site and looking at the help section we can read Opera’s answer to the question “Is there any end-to-end security between my handset and — for example — paypal.com or my bank?” and the answer is “No. If you need full end-to-end encryption, you should use a full Web browser such as Opera Mobile.”

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