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Friday, February 28, 2014

The number of cellular-connected tablets rises as SIM-enabled tablet sales fall

Figures from the USA show there were 10.4 million tablets using built-in cellular connections last year, which is a 46% increase from 2012.

However, sales of cellular-capable tablets fell from 16% of all tablet sales in 2012 to just 12% in 2013.

This apparent incongruity can be explained by an increase in affordable mobile data plans, according to NPD, which published the Connected Intelligence Mobile Connectivity Report.

It says many consumers had previously bought tablets with 3G or 4G connectivity but had only been using the WiFi connection.

In addition, overall tablet sales were up year-on-year in 2013.

Yet despite this increase in cellular usage, people are still relying on other mobile devices for most of their data needs. The average tablet user consumed just under 1GB of data per month, compared to the average smartphone user who used approaching 2GB of data each month.

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Brad Akyuz, director at Connected Intelligence, said “The fourth quarter was a good one for the top four carriers, with the addition of around 1.5 million new tablet subscribers. Even though AT&T and Verizon captured almost 90% of all tablet connections in the market, Sprint had a very good quarter and T-Mobile has a lot of potential with their new data plans. Cellular tablet use is still in its early days and, unlike smartphones, significant tablet cellular use is the exception, rather than the norm. Still, the most important factor is that more people are beginning to try the cellular data option. If they find a compelling use case we will see these use patterns grow aggressively.”

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Opinion Articles

Why a mobile TV service is just like a zombie

Mark Bridge writes:

Here in the UK, we’re struggling a bit with mobile TV. Which made me wonder what the problem really was. Well, after a long evening with the finest stilton and the cheapest port, the answer came to me in a dream. A mobile TV service is just like the lurching, drooling nightmare creatures that appear in every zombie film. And once consumers understand zombies, they’ll understand the problems with mobile TV. Let me explain.

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Selling your way out of a recession? Of course you can!

Iain Graham writes:

Everybody these days (apart from a lucky few!) is suffering from a lack of business or reduced sales due to the current 'downturn in the economic climate'. In my opinion, this is the time when sales people should stand up and be counted!

No, I don't mean the hard nosed, foot in the door double-glazing, second-hand car or mobile phone types (no offence!), I mean EVERYONE! Selling is a concept as much as it is a profession.

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Mobile & Contactless Payments

James Rosewell offers his opinion on the current state of mobile and contactless payments.

The banking and mobile industries have big plans for Near Field Communication (NFC) as the mobile payment mechanism of the future. Barclaycard has been leading the way from the credit card sector forming a partnership with Orange, having previously worked with O2, and running a catchy TV advert prompting contactless cards using VISA’s paywave system.

However the reality of NFC payments appears a lot further away. The Point of Sale (POS) technology appears to be badly deployed by some of the first-phase retailers mainly made up of low-value high-volume businesses like coffee shops, fast food outlets and newsagents.

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Insecure Mobile Browsers

James Rosewell writes: I note with interest Barclays mobile on-line banking home page extolling the safety of mobile banking whilst claiming it’s as secure as their non-mobile equivalent. This is on the same page that recommends customers use Opera Mini to access Barclays mobile on-line banking.

Yet following the link to the operamini.com web site and looking at the help section we can read Opera’s answer to the question “Is there any end-to-end security between my handset and — for example — paypal.com or my bank?” and the answer is “No. If you need full end-to-end encryption, you should use a full Web browser such as Opera Mobile.”

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Looking back at February: from security scares to multiple MVNOs

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

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We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

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