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Tuesday, February 23, 2016

Alcatel Onetouch becomes simply 'Alcatel'

Mobile phone brand Alcatel Onetouch, part of Hong Kong-based TCL Communication, is changing its name to just ‘Alcatel’.

The company says it is simplifying its name, simplifying its message and streamlining its devices.

This move coincides with the launch of a new product range at Mobile World Congress 2016. These phones are aimed at college students, young adults, young professionals and young parents.

Alcatel’s new range includes the premium IDOL 4 Android smartphone series and the PLUS 10 Windows-powered tablet/laptop.

Dan Dery, Chief Marketing Officer at Alcatel, said "Millennials want to have fun, but they also want those experiences to be simple, meaningful and authentic. Because both quality and price are important to millennials, we feel that Alcatel - with our DNA of making innovation accessible to everyone - is uniquely in tune with their needs."

Alcatel’s mobile phone business was originally created in 2004 as a joint venture between Alcatel-Lucent and TCL Communication, with TCL acquiring the entire business in the following year.

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Opinion Articles

Why a mobile TV service is just like a zombie

Mark Bridge writes:

Here in the UK, we’re struggling a bit with mobile TV. Which made me wonder what the problem really was. Well, after a long evening with the finest stilton and the cheapest port, the answer came to me in a dream. A mobile TV service is just like the lurching, drooling nightmare creatures that appear in every zombie film. And once consumers understand zombies, they’ll understand the problems with mobile TV. Let me explain.

Author: The Fonecast
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Selling your way out of a recession? Of course you can!

Iain Graham writes:

Everybody these days (apart from a lucky few!) is suffering from a lack of business or reduced sales due to the current 'downturn in the economic climate'. In my opinion, this is the time when sales people should stand up and be counted!

No, I don't mean the hard nosed, foot in the door double-glazing, second-hand car or mobile phone types (no offence!), I mean EVERYONE! Selling is a concept as much as it is a profession.

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Mobile & Contactless Payments

James Rosewell offers his opinion on the current state of mobile and contactless payments.

The banking and mobile industries have big plans for Near Field Communication (NFC) as the mobile payment mechanism of the future. Barclaycard has been leading the way from the credit card sector forming a partnership with Orange, having previously worked with O2, and running a catchy TV advert prompting contactless cards using VISA’s paywave system.

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Author: The Fonecast
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Insecure Mobile Browsers

James Rosewell writes: I note with interest Barclays mobile on-line banking home page extolling the safety of mobile banking whilst claiming it’s as secure as their non-mobile equivalent. This is on the same page that recommends customers use Opera Mini to access Barclays mobile on-line banking.

Yet following the link to the operamini.com web site and looking at the help section we can read Opera’s answer to the question “Is there any end-to-end security between my handset and — for example — paypal.com or my bank?” and the answer is “No. If you need full end-to-end encryption, you should use a full Web browser such as Opera Mobile.”

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