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Thursday, August 16, 2012

Mobile phone shop staff are misinforming customers about price rises

Which? report says 82% of staff gave incorrect information

UK consumer organisation Which? has found that mobile phone sales staff are giving inaccurate information about the possibility of price increases on ‘pay monthly’ contracts.

Mystery shopping at 39 mobile phone shops - a combination of network-owned stores plus the Carphone Warehouse and Phones 4U chains - found that 32 of them gave incorrect information about potential price rises on fixed-term phone contracts.

When asked whether the price would stay the same throughout the contract term, 82% of shop assistants said the price was fixed. However, the past 12 months have seen four of the five major mobile networks increasing their charges.

Which? recently launched a campaign that calls on phone companies to ensure the price and all other aspects of fixed-term deals remain the same for the full length of the contract.

Richard Lloyd

Richard Lloyd, Which? executive director, said “It’s totally unacceptable that people aren’t being told the full story about potential price rises when signing up to contracts in mobile phone shops. Shockingly, even when we asked directly about price increases, the vast majority of staff denied this could happen. There should be no nasty surprises after signing a mobile contract. People must be confident that fixed really does mean fixed.”

Recent research from Which? found that 70% of people on fixed-term contracts didn’t know the prices could be increased during the length of their contract.

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Opinion Articles

MEF predictions: ten key mobile trends for 2014

MEF, the global trade association for companies engaged in mobile content and commerce, has revealed its mobile industry predictions for the next 12 months.

Its forecast combines insights from the group’s Global Board of Directors with research from the recent Global Mobile Consumer Survey.

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Top five mobile tech predictions for 2014 from Jasper Wireless

Macario Namie writes:

As the connected car phenomenon gains pace, 2014 will see global automotive firms embracing LTE. Machina Research predicts 90% of cars sold in 2020 will have some form of embedded connectivity – that connectivity roll-out continues strong in 2014 and LTE is pivotal to its long-term success.

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Last week at The Fonecast: 16th December 2013

A Happy Tranquil Christmas for HTC?

Mark Bridge writes:

HTC experienced a bit of Christmas cheer last week when the threat of a sales injunction against the HTC One mini smartphone and a number of other devices was lifted. Nokia had previously won a patent-related court case against HTC but it seems that a sales ban was deemed too harsh a penalty.

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Deutsche Telekom M2M predictions for 2014

Jürgen Hase writes:

Machine-to-machine communication (M2M) and the Internet of Things (IoT) run through all areas of life and work. Cars, cargo containers, parking spaces or even wristwatches and coffee cups – everything around us is on the verge of being connected.

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Last week at The Fonecast: 2nd December 2013

It's oh so quiet...

Mark Bridge writes:

It was a relatively quiet time for tech news last week, with many companies taking a day off to celebrate Thanksgiving in the USA and then planning for a present-buying retail frenzy on ‘Black Friday’. Today the focus on Christmas shopping moves online; a day that’s called either ‘Cyber Monday’ or ‘Mega Monday’ if you work for a news organisation.

Yet it wasn’t an entirely newsless week.

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