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Wednesday, June 26, 2013

Complaints upheld against Samsung 'trade up' offer for Galaxy Note II

The UK Advertising Standards Authority has upheld complaints against a TV advertisement and website offer for the Samsung Galaxy Note II smartphone. Both promotions encouraged customers to “Trade up now to a Galaxy Note II” with the possible reward of a free Samsung Tab 2 tablet or discounts off Samsung products.

Each advertisement noted that the offer applied to ‘selected smartphones’ but two complainants claimed the ads were misleading because only a very limited number of phones were eligible for the free trade-up offer.

Samsung said over 30 smartphones were eligible for the overall offer, including Apple, BlackBerry, HTC, Nokia, Samsung and Sony Ericsson devices. Customers needed to enter their phone’s details online to see if it was eligible and what its value was. Not all devices could be used to claim a free Tab 2; at the time of the complaints, just three iPhone 4 models, three iPhone 4S models and the Samsung Galaxy SII could be traded in for free Galaxy Tab 2.

However, the ASA noted that the TV ad didn’t clarify that the free Tab 2 and discount deal had separate conditions. In addition, the voiceover on the TV ad didn’t specify that the trade-in applied only to ‘smartphones’. It considered that just allowing three types of smartphone to be traded in for the free Galaxy Tab 2 was significant and should have been stated in the ad.

Similarly, the terms & conditions for the online advertising didn’t specify that the free Tab 2 could only be claimed when trading in a choice of three smartphones. It concluded this ad was also misleading.

[ASA adjudication]

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Opinion Articles

MEF predictions: ten key mobile trends for 2014

MEF, the global trade association for companies engaged in mobile content and commerce, has revealed its mobile industry predictions for the next 12 months.

Its forecast combines insights from the group’s Global Board of Directors with research from the recent Global Mobile Consumer Survey.

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Top five mobile tech predictions for 2014 from Jasper Wireless

Macario Namie writes:

As the connected car phenomenon gains pace, 2014 will see global automotive firms embracing LTE. Machina Research predicts 90% of cars sold in 2020 will have some form of embedded connectivity – that connectivity roll-out continues strong in 2014 and LTE is pivotal to its long-term success.

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Last week at The Fonecast: 16th December 2013

A Happy Tranquil Christmas for HTC?

Mark Bridge writes:

HTC experienced a bit of Christmas cheer last week when the threat of a sales injunction against the HTC One mini smartphone and a number of other devices was lifted. Nokia had previously won a patent-related court case against HTC but it seems that a sales ban was deemed too harsh a penalty.

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Deutsche Telekom M2M predictions for 2014

Jürgen Hase writes:

Machine-to-machine communication (M2M) and the Internet of Things (IoT) run through all areas of life and work. Cars, cargo containers, parking spaces or even wristwatches and coffee cups – everything around us is on the verge of being connected.

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Last week at The Fonecast: 2nd December 2013

It's oh so quiet...

Mark Bridge writes:

It was a relatively quiet time for tech news last week, with many companies taking a day off to celebrate Thanksgiving in the USA and then planning for a present-buying retail frenzy on ‘Black Friday’. Today the focus on Christmas shopping moves online; a day that’s called either ‘Cyber Monday’ or ‘Mega Monday’ if you work for a news organisation.

Yet it wasn’t an entirely newsless week.

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