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Sunday, March 17, 2013

The wristwatch phone isn't a new idea… but is it the right time for the Apple iWatch?

Mark Bridge writes:

Apple is rumoured to be planning a wearable mobile device: the iWatch. Whether it’s an iPhone accessory or a stand-alone mobile phone… or a figment of overactive imaginations… remains to be seen, although press reports suggest it could be launched by the end of 2013.

However, the idea of a wearable communications device certainly isn’t new. Fictional detective Dick Tracy was wearing an equally fictional two-way wrist radio in 1946, yet it took another 50 years before the wrist phone entered mass production. Samsung’s SPH-WP10 hit the shops stateside a decade and a half ago, following the appearance of calculator watches in the 1970s and the programmable digital watches of the 80s. It was soon joined by the Fossil Wrist PDA, which ran the Palm OS, but neither the Wrist PDA nor the WP10 was a truly ‘smart’ watchphone.

Next came the Bluetooth-enabled watches of Sony Ericsson and others. These provided Caller ID and text message notification, enabling users to keep their phones in their pockets until they needed to make a call.

Then in 2009, LG revealed its GD910 3G-enabled watch phone with the ability to make video calls - while Hyundai chose a very similar model name for its MB-910, which had an internet browser.

Sony Ericsson’s LiveView in 2010 worked with Android-powered smartphones to bring a variety of smartphone features to your wrist. It’s since transformed into the Sony SmartWatch and has been joined by rivals including Pebble - described as an e-paper watch for iPhone and Android - and the i’m Watch, which as well as offering on-screen notifications can also be used to make and receive calls via Bluetooth.

Today, searching eBay for ‘watch phone’ offers hundreds of results with many devices priced at under £50. Yet the watchphone has failed to become anything like as popular as the smartphone or even the non-smart ‘feature phone’.

The big question is whether the Apple iWatch will become a must-have accessory for anyone who uses an iPhone - or whether it’ll be a superfluous fashion bangle for smartphone users. After all, now that everyone’s smartphone is also a timepiece, that’s arguably what the wristwatch has become!

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Author: The Fonecast
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1 comments on article "The wristwatch phone isn't a new idea… but is it the right time for the Apple iWatch?"

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James Rosewell

3/24/2013 9:12 AM

I predicate that Apple will not release an iWatch before Samsung or another. Why? Because they have too much to loss and not enough to gain. They didn't invent the MP3 player, original Apple stores sold Diamond Rios. They didn't invent the phone, or the PC, they made them awesomely better. And that's what will happen with the iWatch. They'll improve on others 2nd generation products. If they go first and there's even something slightly wrong about it, whether it's functional, or simply having enough stock, the criticism will undermine the share price even more than current speculation. For those reason they won't go first. Samsung (or LG, Pantech, HTC, another) will as they've a business model and brand that supports more experimental products. I'm sure inside Apple there are many such products being tried and evaluated to ensure they can move quickly when the time is right. It's all good PR distraction at the moment.

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Opinion Articles

Sponsor our coverage of Mobile World Congress 2014

Mark Bridge writes:

Would you like to be part of our Mobile World Congress coverage?

Mobile World Congress is Europe’s biggest mobile communications industry show. It runs from 24th - 27th February next year in Barcelona and is expected to welcome over 70,000 attendees and around 2,000 exhibitors.

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Ruthless logic is revolutionary: we talk smartphones and customers with Kazam

Interview with Chief Marketing Officer James Atkins

Mark Bridge writes:

Earlier this month, London-based smartphone company Kazam announced seven new Android handsets. That's pretty impressive... and is an even more noteworthy feat when you consider the company didn't even exist at the beginning of the year.

Author: The Fonecast
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Printed interactive Bluetooth-enabled books and posters are just around the corner

Mark Bridge writes:

Imagine books that could automatically link with your tablet as you touched the pages. Or posters that reacted to your fingertips and displayed the results on your smartphone. It seems this kind of Bluetooth-enabled interactivity is just around the corner, thanks to tiny low-power processors and a patented printing process that doesn’t require specialised equipment.

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Banking on good customer service?

How mobile technology is changing the banking sector

The future of customer service is to bridge the gap between the smart consumer with the smartphone and the bank holding his or her financial assets. Even though mobile applications are becoming increasingly powerful customer touch points, many banks are failing to leverage them in order to engage with consumers.

Mandip Shergill, Account Executive at Genesys, looks at how banks can maintain and strengthen the customer relationship in the mobile channel.

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Facebook is a mobile company – are you?

Ashley Gilmour writes:

A quick fact: nearly half of Facebook’s advertising revenue now stems from mobile ads.

That’s right – of the social network’s $1.8 billion (£1.1 billion) generated in the third quarter of 2013, 49% of it was made up of mobile advertising revenue. Last year, the channel represented only 14%.

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Author: The Fonecast
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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

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Looking back at February: from security scares to multiple MVNOs

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We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

Author: The Fonecast
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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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