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Thursday, July 4, 2013

Barnes & Noble cuts Nook tablet prices in the UK

Last month bookseller Barnes & Noble announced that its Nook tablets wouldn’t be produced as own-brand devices any more. Although it would maintain the production of its eBook readers, the next generation of Nook colour-screen tablets would be co-branded with third-party manufacturers.

It’s now cutting the UK prices of its Nook HD and HD+ tablets as part of its partnership with the London Evening Standard and its Get Reading campaign.

The 7-inch Nook HD now starts at £99 for the 8GB version, while the 9-inch Nook HD+ tablet costs from £149.

Jim Hilt, Managing Director of Barnes & Noble’s European business, said “To celebrate the free Get Reading festival and to help make digital reading more affordable across the UK, we have reduced prices on our award-winning NOOK HD and NOOK HD+ tablets for a limited time. We are committed to promoting the cause of literacy and we hope that families from all over the UK come to the Get Reading festival on 13th of July for a fantastic day of events featuring some top authors and celebrities.”

As well as being available online, Nook eBook readers and tablets are available in from UK retailers including Argos, Asda, Blackwell’s, Foyles, Currys, PC World, John Lewis and Sainsbury’s.

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Opinion Articles

Sponsor our coverage of Mobile World Congress 2014

Mark Bridge writes:

Would you like to be part of our Mobile World Congress coverage?

Mobile World Congress is Europe’s biggest mobile communications industry show. It runs from 24th - 27th February next year in Barcelona and is expected to welcome over 70,000 attendees and around 2,000 exhibitors.

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Ruthless logic is revolutionary: we talk smartphones and customers with Kazam

Interview with Chief Marketing Officer James Atkins

Mark Bridge writes:

Earlier this month, London-based smartphone company Kazam announced seven new Android handsets. That's pretty impressive... and is an even more noteworthy feat when you consider the company didn't even exist at the beginning of the year.

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Printed interactive Bluetooth-enabled books and posters are just around the corner

Mark Bridge writes:

Imagine books that could automatically link with your tablet as you touched the pages. Or posters that reacted to your fingertips and displayed the results on your smartphone. It seems this kind of Bluetooth-enabled interactivity is just around the corner, thanks to tiny low-power processors and a patented printing process that doesn’t require specialised equipment.

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Banking on good customer service?

How mobile technology is changing the banking sector

The future of customer service is to bridge the gap between the smart consumer with the smartphone and the bank holding his or her financial assets. Even though mobile applications are becoming increasingly powerful customer touch points, many banks are failing to leverage them in order to engage with consumers.

Mandip Shergill, Account Executive at Genesys, looks at how banks can maintain and strengthen the customer relationship in the mobile channel.

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Facebook is a mobile company – are you?

Ashley Gilmour writes:

A quick fact: nearly half of Facebook’s advertising revenue now stems from mobile ads.

That’s right – of the social network’s $1.8 billion (£1.1 billion) generated in the third quarter of 2013, 49% of it was made up of mobile advertising revenue. Last year, the channel represented only 14%.

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