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Sunday, March 20, 2011

London Olympics mobile phone ban is nothing to be exercised about

Mark Bridge writes:

“It’s political correctness gone mad, innit?”  The terms and conditions for booking tickets to the London 2012 Olympic Games include a warning that certain items are banned. Food, flasks of drink, umbrellas, musical instruments and mobile phones are all on the prohibited list.

Ban on mobile phones, picnics and music in London's 'fun' Olympics, said The Telegraph. Other similar headlines spotted elsewhere included Mobile phones, picnics and music banned at London Olympics and London Olympics organisers ban mobile phones. Grumble, grumble, grumble.

Except things aren’t as clear-cut as those headlines suggest. The London 2012 Organising Committee (LOCOG) says it’s concerned about athletes being disturbed. I’d certainly like to think the competitors won’t be distracted by the Crazy Frog or a Justin Bieber ringtone when throwing javelins around.

And, let’s face it, the Vue cinema chain already bans camera-equipped mobile phones. Wimbledon insists on no mobile phone usage during tennis matches. The Football League has gone as far as blocking mobile video footage of soccer games. And most sporting and entertainment venues have a blanket policy that outlaws smartphones by saying “no cameras” or “no recording equipment”. Even The O2 - surely a mobile-friendly venue if ever there was one - threatens to confiscate your camera (and may even want you to remove your sunglasses!)

I accept that several thousand words of terms and conditions don’t give the impression of friendliness towards ticket buyers. But I don’t believe for a moment that mobiles will be banned from every Olympic event. To start with, even The Telegraph notes that “the mobile phone ban is likely to be enforced only in venues where silence is required during the event”. And, from a logistics perspective, there simply isn’t time to search everyone when they arrive. Of course, being caught using your mobile phone is another matter completely…

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Tags: legal video camera london sport

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Opinion Articles

Sponsor our coverage of Mobile World Congress 2014

Mark Bridge writes:

Would you like to be part of our Mobile World Congress coverage?

Mobile World Congress is Europe’s biggest mobile communications industry show. It runs from 24th - 27th February next year in Barcelona and is expected to welcome over 70,000 attendees and around 2,000 exhibitors.

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Ruthless logic is revolutionary: we talk smartphones and customers with Kazam

Interview with Chief Marketing Officer James Atkins

Mark Bridge writes:

Earlier this month, London-based smartphone company Kazam announced seven new Android handsets. That's pretty impressive... and is an even more noteworthy feat when you consider the company didn't even exist at the beginning of the year.

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Printed interactive Bluetooth-enabled books and posters are just around the corner

Mark Bridge writes:

Imagine books that could automatically link with your tablet as you touched the pages. Or posters that reacted to your fingertips and displayed the results on your smartphone. It seems this kind of Bluetooth-enabled interactivity is just around the corner, thanks to tiny low-power processors and a patented printing process that doesn’t require specialised equipment.

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Banking on good customer service?

How mobile technology is changing the banking sector

The future of customer service is to bridge the gap between the smart consumer with the smartphone and the bank holding his or her financial assets. Even though mobile applications are becoming increasingly powerful customer touch points, many banks are failing to leverage them in order to engage with consumers.

Mandip Shergill, Account Executive at Genesys, looks at how banks can maintain and strengthen the customer relationship in the mobile channel.

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Facebook is a mobile company – are you?

Ashley Gilmour writes:

A quick fact: nearly half of Facebook’s advertising revenue now stems from mobile ads.

That’s right – of the social network’s $1.8 billion (£1.1 billion) generated in the third quarter of 2013, 49% of it was made up of mobile advertising revenue. Last year, the channel represented only 14%.

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Recent Podcasts

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Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

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