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Tuesday, March 29, 2011

Smartphone market predicted to grow by almost 50% this year

Figures from the International Data Corporation Worldwide Quarterly Mobile Phone Tracker show that the global smartphone market is expected to grow by 49.2% this year. That’s over four times faster than the overall mobile phone market.

More than 450 million smartphones are expected to be shipped in 2011, compared to 303.4 million units shipped in 2010.

Kevin Restivo, senior research analyst with IDC’s Worldwide Quarterly Mobile Phone Tracker, said “Overall market growth in 2010 was exceptional. Last year’s high market growth was due in part to pent-up demand from a challenging 2009, when many buyers held off on mobile phone purchases. The expected market growth for 2011, while still notable, will taper off somewhat from what we saw in 2010.”

The company says Android is expected to become the leading smartphone operating system this year, moving up from second place. It also expects Windows Phone to stop losing market share - and to become the number 2 operating system worldwide behind Android by 2015.

Worldwide smartphone operating system Market Share

Mobile OS 2011 share 2015 share
Android 39.5% 45.4%
BlackBerry (RIM) 14.9% 13.7%
iOS (Apple) 15.7% 15.3%
Symbian 20.9% 0.2%
Windows Phone/Mobile 5.5% 20.9%
Others 3.5% 4.6%

[Source: IDC Worldwide Quarterly Mobile Phone Tracker, 29th March 2011]

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Opinion Articles

Sponsor our coverage of Mobile World Congress 2014

Mark Bridge writes:

Would you like to be part of our Mobile World Congress coverage?

Mobile World Congress is Europe’s biggest mobile communications industry show. It runs from 24th - 27th February next year in Barcelona and is expected to welcome over 70,000 attendees and around 2,000 exhibitors.

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Ruthless logic is revolutionary: we talk smartphones and customers with Kazam

Interview with Chief Marketing Officer James Atkins

Mark Bridge writes:

Earlier this month, London-based smartphone company Kazam announced seven new Android handsets. That's pretty impressive... and is an even more noteworthy feat when you consider the company didn't even exist at the beginning of the year.

Author: The Fonecast
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Printed interactive Bluetooth-enabled books and posters are just around the corner

Mark Bridge writes:

Imagine books that could automatically link with your tablet as you touched the pages. Or posters that reacted to your fingertips and displayed the results on your smartphone. It seems this kind of Bluetooth-enabled interactivity is just around the corner, thanks to tiny low-power processors and a patented printing process that doesn’t require specialised equipment.

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Banking on good customer service?

How mobile technology is changing the banking sector

The future of customer service is to bridge the gap between the smart consumer with the smartphone and the bank holding his or her financial assets. Even though mobile applications are becoming increasingly powerful customer touch points, many banks are failing to leverage them in order to engage with consumers.

Mandip Shergill, Account Executive at Genesys, looks at how banks can maintain and strengthen the customer relationship in the mobile channel.

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Facebook is a mobile company – are you?

Ashley Gilmour writes:

A quick fact: nearly half of Facebook’s advertising revenue now stems from mobile ads.

That’s right – of the social network’s $1.8 billion (£1.1 billion) generated in the third quarter of 2013, 49% of it was made up of mobile advertising revenue. Last year, the channel represented only 14%.

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