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Tuesday, May 24, 2011

US consumer electronics spending drops, although wireless products remain popular

A new report from the Consumer Electronics Association says the average US household spent $1,179 (around £732) on consumer electronics products in the past 12 months, a drop of $201 from the previous year. American households were calculated to contain 24 separate consumer electronics products, down from 25 in 2010.

The report also calculated that the average adult spent $652 on CE products. Women spent an average $520 on CE while men spent $793.

Brian Markwalter, CEA’s senior vice president of research and standards, said “Consumer ownership of most devices has increased despite consumers spending less on CE in the past year. Several factors have led to a decrease in spending, including changes in consumer purchase patterns, product consolidation, decreasing price points and the high unemployment rate. There are lot of new and innovative wireless technologies attracting consumer interest and excitement. The popularity of these devices and other emerging CE products will be a bright spot for the industry moving forward.”

Although video-related products were the most-owned CE device, the penetration of wireless CE products also gained momentum. Ownership of eBook readers doubled in the last year to 13%, while more than a third of households now own a smartphone and almost 10% of households own a tablet computer.

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Opinion Articles

Sponsor our coverage of Mobile World Congress 2014

Mark Bridge writes:

Would you like to be part of our Mobile World Congress coverage?

Mobile World Congress is Europe’s biggest mobile communications industry show. It runs from 24th - 27th February next year in Barcelona and is expected to welcome over 70,000 attendees and around 2,000 exhibitors.

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Ruthless logic is revolutionary: we talk smartphones and customers with Kazam

Interview with Chief Marketing Officer James Atkins

Mark Bridge writes:

Earlier this month, London-based smartphone company Kazam announced seven new Android handsets. That's pretty impressive... and is an even more noteworthy feat when you consider the company didn't even exist at the beginning of the year.

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Printed interactive Bluetooth-enabled books and posters are just around the corner

Mark Bridge writes:

Imagine books that could automatically link with your tablet as you touched the pages. Or posters that reacted to your fingertips and displayed the results on your smartphone. It seems this kind of Bluetooth-enabled interactivity is just around the corner, thanks to tiny low-power processors and a patented printing process that doesn’t require specialised equipment.

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Banking on good customer service?

How mobile technology is changing the banking sector

The future of customer service is to bridge the gap between the smart consumer with the smartphone and the bank holding his or her financial assets. Even though mobile applications are becoming increasingly powerful customer touch points, many banks are failing to leverage them in order to engage with consumers.

Mandip Shergill, Account Executive at Genesys, looks at how banks can maintain and strengthen the customer relationship in the mobile channel.

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Facebook is a mobile company – are you?

Ashley Gilmour writes:

A quick fact: nearly half of Facebook’s advertising revenue now stems from mobile ads.

That’s right – of the social network’s $1.8 billion (£1.1 billion) generated in the third quarter of 2013, 49% of it was made up of mobile advertising revenue. Last year, the channel represented only 14%.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

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