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Saturday, July 9, 2011

This week at The Fonecast: 9th July 2011

Mark Bridge writes:

Roaming charges are back in the news this week. Not the latest round of price cuts (or, to be technically correct, lower price caps) but the European Commission’s plans for the future. As well as continuing the downward pricing trend for a few more years, Neelie Kroes also wants wholesale interconnection at capped rates and the option of a separate ‘roaming contract’ when you travel abroad.

The European Parliament needs to vote before this becomes law… but I wouldn’t like to bet against it. Certainly not the price reductions, anyway.

Talking of money, eBay is splashing out around $240 million to pick up mobile payment company Zong. It looks like we’ll see Zong’s direct carrier billing – adding purchases to your mobile phone bill – being incorporated with PayPal’s services. Yet another reason for shopping by mobile – and a further explanation of why the mobile payments market is expected to almost treble in value by 2015.

It’s been a mixed week for Three UK. The company has followed Vodafone’s example by partnering with an application store, choosing Ovi rather than Vodafone’s Android deal – but it’s also had another run-in with the Advertising Standards Authority. Once again, giffgaff came out on top. Victory for the smaller guy (and no sign of a broken toe).

On the subject of virtual networks, it’s been reported that Lebara could be sold or floated on the stock exchange. Sticking with the subject of takeovers, HTC is acquiring graphics technology company S3 Graphics (and its patent collection) for $300 million. And while we’re discussing handset manufacturers, Nathan Vautier is expected to leave his role as MD of Sony Ericsson UK and Ireland in the next few months.

Finally, in a week when voicemail hacking has been all over the media (to varying degrees), it seems somehow appropriate to end with a report about overheard conversations. A study from Intel says talking too loudly on a mobile phone in public is the worst breach of mobile manners, coming ahead of texting during a date or using your laptop at dinner. Smoking and swearing were deemed the most inappropriate behaviour for public spaces, with those mobile phone conversations in third place overall. Shhh!


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Opinion Articles

Sponsor our coverage of Mobile World Congress 2014

Mark Bridge writes:

Would you like to be part of our Mobile World Congress coverage?

Mobile World Congress is Europe’s biggest mobile communications industry show. It runs from 24th - 27th February next year in Barcelona and is expected to welcome over 70,000 attendees and around 2,000 exhibitors.

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Ruthless logic is revolutionary: we talk smartphones and customers with Kazam

Interview with Chief Marketing Officer James Atkins

Mark Bridge writes:

Earlier this month, London-based smartphone company Kazam announced seven new Android handsets. That's pretty impressive... and is an even more noteworthy feat when you consider the company didn't even exist at the beginning of the year.

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Printed interactive Bluetooth-enabled books and posters are just around the corner

Mark Bridge writes:

Imagine books that could automatically link with your tablet as you touched the pages. Or posters that reacted to your fingertips and displayed the results on your smartphone. It seems this kind of Bluetooth-enabled interactivity is just around the corner, thanks to tiny low-power processors and a patented printing process that doesn’t require specialised equipment.

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Banking on good customer service?

How mobile technology is changing the banking sector

The future of customer service is to bridge the gap between the smart consumer with the smartphone and the bank holding his or her financial assets. Even though mobile applications are becoming increasingly powerful customer touch points, many banks are failing to leverage them in order to engage with consumers.

Mandip Shergill, Account Executive at Genesys, looks at how banks can maintain and strengthen the customer relationship in the mobile channel.

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Facebook is a mobile company – are you?

Ashley Gilmour writes:

A quick fact: nearly half of Facebook’s advertising revenue now stems from mobile ads.

That’s right – of the social network’s $1.8 billion (£1.1 billion) generated in the third quarter of 2013, 49% of it was made up of mobile advertising revenue. Last year, the channel represented only 14%.

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