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Friday, August 17, 2012

Free WiFi coming to South Hampshire buses

The Transport for South Hampshire council partnership says local bus passengers will soon be able to enjoy free WiFi on their smartphones, tablets and laptops. The service will be rolled out from this month following a £4.5 million bid to the Department for Transport’s Better Bus Area Fund and additional investment from bus operators. As well as providing free WiFi, the funding will be used to improve & refurbish buses, for driver training and to offer up-to-date bus timetable information via smartphones.

Councillor Mel Kendal, Chairman of Transport for South Hampshire, said “By the end of August the first phase of work to install free Wi-Fi on buses across South Hampshire will have been completed for services in Southampton and the surrounding area, including parts of Test Valley, Winchester, Eastleigh and the Waterside. The second phase this autumn will see the programme rolled out in the south east of the county, including Portsmouth. Free Wi-Fi is just one of a range of initiatives we are working on with bus operators to improve bus travel in South Hampshire. We believe that by improving the overall passenger experience, this will encourage more people to travel by bus - and this, in turn, will help to stimulate the local economy.”

The free WiFi project will cost £900,000 for the first two years, with the bus operators paying for ongoing costs after that time.

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Opinion Articles

Sponsor our coverage of Mobile World Congress 2014

Mark Bridge writes:

Would you like to be part of our Mobile World Congress coverage?

Mobile World Congress is Europe’s biggest mobile communications industry show. It runs from 24th - 27th February next year in Barcelona and is expected to welcome over 70,000 attendees and around 2,000 exhibitors.

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Ruthless logic is revolutionary: we talk smartphones and customers with Kazam

Interview with Chief Marketing Officer James Atkins

Mark Bridge writes:

Earlier this month, London-based smartphone company Kazam announced seven new Android handsets. That's pretty impressive... and is an even more noteworthy feat when you consider the company didn't even exist at the beginning of the year.

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Printed interactive Bluetooth-enabled books and posters are just around the corner

Mark Bridge writes:

Imagine books that could automatically link with your tablet as you touched the pages. Or posters that reacted to your fingertips and displayed the results on your smartphone. It seems this kind of Bluetooth-enabled interactivity is just around the corner, thanks to tiny low-power processors and a patented printing process that doesn’t require specialised equipment.

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Banking on good customer service?

How mobile technology is changing the banking sector

The future of customer service is to bridge the gap between the smart consumer with the smartphone and the bank holding his or her financial assets. Even though mobile applications are becoming increasingly powerful customer touch points, many banks are failing to leverage them in order to engage with consumers.

Mandip Shergill, Account Executive at Genesys, looks at how banks can maintain and strengthen the customer relationship in the mobile channel.

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Ashley Gilmour writes:

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