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Thursday, September 6, 2012

Skype to offer direct billing for mobile customers from next month

Technical solution provided by MACH

Direct operator billing specialist MACH has been chosen to help VoIP company Skype offer direct-to-carrier billing in key markets from October. It means that Skype customers in certain countries will be able to buy call credit by adding it to their mobile phone account rather than paying via debit or credit card.

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Neil Ward, General Manager of Business Operations at Microsoft’s Skype Division, said “MACH’s strength in direct operator billing, as well as its heritage in delivering cloud-based communications solutions to over 650 operators, led us to select MACH as our first direct operator billing vendor. Delivering a strong user-experience has been at the heart of Skype’s adoption by millions of users globally, and we want to extend this philosophy to the payment options we provide. We expect ease of payment to attract new users, while existing users will become more profitable customers as they increase their spend with us.”

Skype hasn’t yet confirmed which countries will first be offered direct network billing.

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Opinion Articles

Sponsor our coverage of Mobile World Congress 2014

Mark Bridge writes:

Would you like to be part of our Mobile World Congress coverage?

Mobile World Congress is Europe’s biggest mobile communications industry show. It runs from 24th - 27th February next year in Barcelona and is expected to welcome over 70,000 attendees and around 2,000 exhibitors.

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Interview with Chief Marketing Officer James Atkins

Mark Bridge writes:

Earlier this month, London-based smartphone company Kazam announced seven new Android handsets. That's pretty impressive... and is an even more noteworthy feat when you consider the company didn't even exist at the beginning of the year.

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Mark Bridge writes:

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Banking on good customer service?

How mobile technology is changing the banking sector

The future of customer service is to bridge the gap between the smart consumer with the smartphone and the bank holding his or her financial assets. Even though mobile applications are becoming increasingly powerful customer touch points, many banks are failing to leverage them in order to engage with consumers.

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