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Friday, October 26, 2012

Microsoft Windows 8 goes on sale today

Microsoft’s new computer operating system, Windows 8, goes on sale today. The company says its new OS will be available on more than a thousand PC and tablet models, including the company’s own Microsoft Surface tablet devices.

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Steve Ballmer, Microsoft’s CEO, said “We have reimagined Windows and the result is a stunning lineup of new PCs. Windows 8 brings together the best of the PC and the tablet. It works perfect for work and play and it is alive with your world. Every one of our customers will find a PC that they will absolutely love.”

Windows 8 is also available to download or buy as an upgrade, with a special promotional offer available until the end of January 2013.

There’ll be two main versions: Windows 8 and Windows 8 Pro. In addition, larger organisations will be able to install Windows 8 Enterprise while some ARM-based tablets (including Microsoft Surface models) will have Windows RT built in.

Research company Informa Telecoms & Media estimates that more than 70% of PC users will be on Microsoft Windows 8 by the end of 2014, with 36% using new hardware supporting touchscreen input. In a blog post, Principal Analyst Malik Kamal-Saadi said “This is probably the most important announcement in Microsoft’s history since the launch of its Windows 3.0 in 1990. This is not just a product announcement; it is a new strategic direction that will redefine the way computers are used.”

A formal announcement about Microsoft’s new mobile OS, Windows Phone 8, is expected on Monday.

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Opinion Articles

Sponsor our coverage of Mobile World Congress 2014

Mark Bridge writes:

Would you like to be part of our Mobile World Congress coverage?

Mobile World Congress is Europe’s biggest mobile communications industry show. It runs from 24th - 27th February next year in Barcelona and is expected to welcome over 70,000 attendees and around 2,000 exhibitors.

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Ruthless logic is revolutionary: we talk smartphones and customers with Kazam

Interview with Chief Marketing Officer James Atkins

Mark Bridge writes:

Earlier this month, London-based smartphone company Kazam announced seven new Android handsets. That's pretty impressive... and is an even more noteworthy feat when you consider the company didn't even exist at the beginning of the year.

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Printed interactive Bluetooth-enabled books and posters are just around the corner

Mark Bridge writes:

Imagine books that could automatically link with your tablet as you touched the pages. Or posters that reacted to your fingertips and displayed the results on your smartphone. It seems this kind of Bluetooth-enabled interactivity is just around the corner, thanks to tiny low-power processors and a patented printing process that doesn’t require specialised equipment.

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Banking on good customer service?

How mobile technology is changing the banking sector

The future of customer service is to bridge the gap between the smart consumer with the smartphone and the bank holding his or her financial assets. Even though mobile applications are becoming increasingly powerful customer touch points, many banks are failing to leverage them in order to engage with consumers.

Mandip Shergill, Account Executive at Genesys, looks at how banks can maintain and strengthen the customer relationship in the mobile channel.

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Facebook is a mobile company – are you?

Ashley Gilmour writes:

A quick fact: nearly half of Facebook’s advertising revenue now stems from mobile ads.

That’s right – of the social network’s $1.8 billion (£1.1 billion) generated in the third quarter of 2013, 49% of it was made up of mobile advertising revenue. Last year, the channel represented only 14%.

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