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Thursday, January 10, 2013

Punch Taverns expanding free WiFi coverage across its UK pubs

UK pub company Punch Taverns has arranged a deal with The Cloud to install free WiFi into its pubs. A number of its properties already have WiFi; they will now be transferred onto the new arrangement, which includes Punch covering the landlord’s running costs for two years.

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Julie Clamp, Machine Development Manager at Punch, said “This free initiative puts our pubs on a level with managed houses, national coffee and restaurant chains. We have already seen pubs making the most of the opportunity WiFi offers, through introducing meeting space for business users, adding or upgrading a coffee offer to increase dwell time or adding social media followers through use of WiFi. We will be working with our licensees and The Cloud to make the most of the benefits that WiFi offers and to encourage our pubs to capitalise on this industry-leading opportunity.”

The Cloud already has almost 9,000 pubs on its UK WiFi network.

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Opinion Articles

Sponsor our coverage of Mobile World Congress 2014

Mark Bridge writes:

Would you like to be part of our Mobile World Congress coverage?

Mobile World Congress is Europe’s biggest mobile communications industry show. It runs from 24th - 27th February next year in Barcelona and is expected to welcome over 70,000 attendees and around 2,000 exhibitors.

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Ruthless logic is revolutionary: we talk smartphones and customers with Kazam

Interview with Chief Marketing Officer James Atkins

Mark Bridge writes:

Earlier this month, London-based smartphone company Kazam announced seven new Android handsets. That's pretty impressive... and is an even more noteworthy feat when you consider the company didn't even exist at the beginning of the year.

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Printed interactive Bluetooth-enabled books and posters are just around the corner

Mark Bridge writes:

Imagine books that could automatically link with your tablet as you touched the pages. Or posters that reacted to your fingertips and displayed the results on your smartphone. It seems this kind of Bluetooth-enabled interactivity is just around the corner, thanks to tiny low-power processors and a patented printing process that doesn’t require specialised equipment.

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Banking on good customer service?

How mobile technology is changing the banking sector

The future of customer service is to bridge the gap between the smart consumer with the smartphone and the bank holding his or her financial assets. Even though mobile applications are becoming increasingly powerful customer touch points, many banks are failing to leverage them in order to engage with consumers.

Mandip Shergill, Account Executive at Genesys, looks at how banks can maintain and strengthen the customer relationship in the mobile channel.

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Facebook is a mobile company – are you?

Ashley Gilmour writes:

A quick fact: nearly half of Facebook’s advertising revenue now stems from mobile ads.

That’s right – of the social network’s $1.8 billion (£1.1 billion) generated in the third quarter of 2013, 49% of it was made up of mobile advertising revenue. Last year, the channel represented only 14%.

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