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Tuesday, January 29, 2013

Mobile phones transform lives in Africa

Jennifer Lazuta of voanews.com writes:

Rene Mendy, a street vendor in Dakar, has never had enough money to open a bank account. But now, thanks to an emerging mobile phone banking service, he has access to many financial services.

Using a service called Orange Money, for example, he can deposit or withdraw as little as 500CFA (about $1 or 65p), pay bills from anywhere, recharge phone credit and transfer money to family members.

Launched on the continent in Ivory Coast in 2008, the service came to Senegal in 2010 as a pilot program with just 300 users. By July 2012, operating across ten African countries, Orange Money reported their four-millionth subscriber.

According to the World Bank, Sub-Saharan Africa is now home to approximately 650 million mobile phone subscribers, a number that surpasses the United States and European Union, and represents an explosion of new communication technologies that are being tailored to the developing world.

“Faster than TV, definitely faster than electricity, more people have access to mobile phones and hence communication," says Samia Melhem, the World Bank’s Regional Coordinator for Information and Communications Technologies for Africa.

Mobile phones, she says, are the fastest growing technology on the continent.

“More people have access to internet today in Africa than they do to clean water, or even sanitation,” she says, explaining that more than two-thirds of African adults now have access to Information and Communications Technologies, or ICTs. “So we can say this has been the most significant revolution in terms of changing the African landscape and how people live their daily life.”

Largely attributed to a rapid infrastructure expansion — including the addition of more than 68,000 kilometers of fiber-optic cables and 600,000 kilometers of national network lines — Melhem notes that mobile banking in particular is one of its most popular innovations.

“People in the West don’t understand it, because most people have bank accounts and they have credit cards," she says. "[Mobile banking] is the instantaneous acquisition of cash at a much lower cost. It’s the cost of sending an SMS, which is almost nothing compared to what traditional transfer agents, like Western Union, would charge - $10 or more for a particular money transfer.”

In addition to financial services, Melhem says mobile phones have improved access to health information and services, made agricultural market data available to rural farmers, increased government transparency, saved people time and money on transport, and increased their overall happiness by reducing isolation.

According the latest World Bank report (pdf), mobile phones were directly associated with the creation more than 5 million jobs in Africa last year and contributed 7 percent to Africa’s Gross Domestic Product — higher than the global average.

Melhem says the benefits of ICTs in developing countries could be even greater if more people understood how to use and take advantage of mobile phone technology.

“The issue, sometimes, is how do you educate a population that went from zero access to information to now access to information around the whole world?” says Melhem, explaining that ICT may further benefit the developing world as more people understand how to use it to their advantage. “Beyond just sending texts and voicemail, how do we use ICTs to revolutionize how agriculture is being done, to revolutionize how industry works?  And how can people absorb this in a way that is culturally acceptable?”

The World Bank says that as mobile broadband infrastructure continues to develop and as the cost of smartphones and other technologies continues to fall, ICTs will have an even greater economic and social impact on the lives of Africans.

It is estimated that the ICT sector in Africa could be worth more than $150 billion by 2016.

Originally published on voanews.com

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Opinion Articles

Sponsor our coverage of Mobile World Congress 2014

Mark Bridge writes:

Would you like to be part of our Mobile World Congress coverage?

Mobile World Congress is Europe’s biggest mobile communications industry show. It runs from 24th - 27th February next year in Barcelona and is expected to welcome over 70,000 attendees and around 2,000 exhibitors.

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Ruthless logic is revolutionary: we talk smartphones and customers with Kazam

Interview with Chief Marketing Officer James Atkins

Mark Bridge writes:

Earlier this month, London-based smartphone company Kazam announced seven new Android handsets. That's pretty impressive... and is an even more noteworthy feat when you consider the company didn't even exist at the beginning of the year.

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Printed interactive Bluetooth-enabled books and posters are just around the corner

Mark Bridge writes:

Imagine books that could automatically link with your tablet as you touched the pages. Or posters that reacted to your fingertips and displayed the results on your smartphone. It seems this kind of Bluetooth-enabled interactivity is just around the corner, thanks to tiny low-power processors and a patented printing process that doesn’t require specialised equipment.

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Banking on good customer service?

How mobile technology is changing the banking sector

The future of customer service is to bridge the gap between the smart consumer with the smartphone and the bank holding his or her financial assets. Even though mobile applications are becoming increasingly powerful customer touch points, many banks are failing to leverage them in order to engage with consumers.

Mandip Shergill, Account Executive at Genesys, looks at how banks can maintain and strengthen the customer relationship in the mobile channel.

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Facebook is a mobile company – are you?

Ashley Gilmour writes:

A quick fact: nearly half of Facebook’s advertising revenue now stems from mobile ads.

That’s right – of the social network’s $1.8 billion (£1.1 billion) generated in the third quarter of 2013, 49% of it was made up of mobile advertising revenue. Last year, the channel represented only 14%.

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