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Friday, January 24, 2014

Review: CAT Active Urban rugged phone case for iPhone 5 and 5s

Natasha Cooper writes:

As someone who has been through more iPhone screens than I’d like to remember, when I recently upgraded to an iPhone 5s I was keen to keep it in one piece - for a few months at least. Cue the new CAT Active Urban Phone Case, which claims to protect your phones from falls of up to 1.8 meters using a reinforced material that can also be found in protective equipment for motor bike riders.

That last sentence doesn’t conjure up an image of a very attractive or discreet looking cover but you’d be surprised; it is much slimmer than expected and it doesn’t make the phone feel bulky to hold.

I’d say the design is undoubtedly aimed more at the male market but, although rugged looking, it is attractive enough in black and silver. I always feel it is a shame when covers completely disguise a good-looking smartphone but if you are looking for heavy-duty protection then I think it is to be expected.

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As a professional caterer I use my phone a lot in the kitchen for looking up recipes and taking photos. I was pleased that the cover wipes down easily and the volume buttons are still as functional as when the phone is case-free (which they aren’t always with other cases!).

Although I haven't had any ‘major’ phone dropping incidents in the month since I have had the case, it has endured the day-to-day routine of being in a busy kitchen and suffering the occasional tumble. My iPhone 5s (hidden in its new manly disguise) looks as good as the day I bought it, which means this case gets the thumbs up from me.

I should add that the case has attracted a number of admirers. I’ve had several people ask what it’s like and where you can buy it. There’s not much else to say about a case other than its design and its effectiveness, but I’d say this one is worth buying at the current price - I’ve seen it at £19.95 on Amazon and am sure my local phone shop would offer a similar deal. It feels good, looks good and protects the phone very well from general daily use.

Natasha Cooper is co-founder of Coopers Kitchen, a catering service that provides high quality home-cooked food to South East London and Sussex. The CAT Active Urban case was provided to The Fonecast by Bullitt Mobile.
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Opinion Articles

Sponsor our coverage of Mobile World Congress 2014

Mark Bridge writes:

Would you like to be part of our Mobile World Congress coverage?

Mobile World Congress is Europe’s biggest mobile communications industry show. It runs from 24th - 27th February next year in Barcelona and is expected to welcome over 70,000 attendees and around 2,000 exhibitors.

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Ruthless logic is revolutionary: we talk smartphones and customers with Kazam

Interview with Chief Marketing Officer James Atkins

Mark Bridge writes:

Earlier this month, London-based smartphone company Kazam announced seven new Android handsets. That's pretty impressive... and is an even more noteworthy feat when you consider the company didn't even exist at the beginning of the year.

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Printed interactive Bluetooth-enabled books and posters are just around the corner

Mark Bridge writes:

Imagine books that could automatically link with your tablet as you touched the pages. Or posters that reacted to your fingertips and displayed the results on your smartphone. It seems this kind of Bluetooth-enabled interactivity is just around the corner, thanks to tiny low-power processors and a patented printing process that doesn’t require specialised equipment.

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Banking on good customer service?

How mobile technology is changing the banking sector

The future of customer service is to bridge the gap between the smart consumer with the smartphone and the bank holding his or her financial assets. Even though mobile applications are becoming increasingly powerful customer touch points, many banks are failing to leverage them in order to engage with consumers.

Mandip Shergill, Account Executive at Genesys, looks at how banks can maintain and strengthen the customer relationship in the mobile channel.

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Facebook is a mobile company – are you?

Ashley Gilmour writes:

A quick fact: nearly half of Facebook’s advertising revenue now stems from mobile ads.

That’s right – of the social network’s $1.8 billion (£1.1 billion) generated in the third quarter of 2013, 49% of it was made up of mobile advertising revenue. Last year, the channel represented only 14%.

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