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Monday, February 10, 2014

Brightstar completes its acquisition of 20:20 Mobile and confirms the launch of 'Brightstar 20:20'

Mobile technology distributor Brightstar says it’s completed its acquisition of European rival 20:20 Mobile. 20:20 was originally part of the Caudwell Group, along with Phones 4U. Brightstar announced its plans last December after months of industry speculation.

There’s now a new company called Brightstar 20:20, which currently serves more than 3,500 customers in 13 countries. This expands Brightstar’s local presence to 55 countries worldwide.

Marcelo Claure, founder and CEO of Brightstar Corporation, said “Brightstar 20:20 leverages our global distribution and logistics infrastructure, along with our strong supplier relationships, to deliver unmatched innovation and value for mobile operators and retailers in Europe. I want to thank the Brightstar and 20:20 Mobile teams who worked tirelessly to bring this deal to fruition, as well as 20:20 Mobile customers, who have been tremendously supportive of the new endeavor.”

Brightstar had a European distribution partnership with Tech Data until 2012, when it sold its share of the ‘Brightstar Europe’ business. That company was subsequently renamed Tech Data Mobile.

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Opinion Articles

Sponsor our coverage of Mobile World Congress 2014

Mark Bridge writes:

Would you like to be part of our Mobile World Congress coverage?

Mobile World Congress is Europe’s biggest mobile communications industry show. It runs from 24th - 27th February next year in Barcelona and is expected to welcome over 70,000 attendees and around 2,000 exhibitors.

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Ruthless logic is revolutionary: we talk smartphones and customers with Kazam

Interview with Chief Marketing Officer James Atkins

Mark Bridge writes:

Earlier this month, London-based smartphone company Kazam announced seven new Android handsets. That's pretty impressive... and is an even more noteworthy feat when you consider the company didn't even exist at the beginning of the year.

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Printed interactive Bluetooth-enabled books and posters are just around the corner

Mark Bridge writes:

Imagine books that could automatically link with your tablet as you touched the pages. Or posters that reacted to your fingertips and displayed the results on your smartphone. It seems this kind of Bluetooth-enabled interactivity is just around the corner, thanks to tiny low-power processors and a patented printing process that doesn’t require specialised equipment.

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Banking on good customer service?

How mobile technology is changing the banking sector

The future of customer service is to bridge the gap between the smart consumer with the smartphone and the bank holding his or her financial assets. Even though mobile applications are becoming increasingly powerful customer touch points, many banks are failing to leverage them in order to engage with consumers.

Mandip Shergill, Account Executive at Genesys, looks at how banks can maintain and strengthen the customer relationship in the mobile channel.

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Facebook is a mobile company – are you?

Ashley Gilmour writes:

A quick fact: nearly half of Facebook’s advertising revenue now stems from mobile ads.

That’s right – of the social network’s $1.8 billion (£1.1 billion) generated in the third quarter of 2013, 49% of it was made up of mobile advertising revenue. Last year, the channel represented only 14%.

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Recent Podcasts

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

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