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Thursday, March 6, 2014

HTC and LG add high-end features to lower-spec smartphones

HTC has revealed a new entry-level smartphone that includes some of the features first introduced on the flagship HTC One.

The HTC Desire 310 offers the ‘BlinkFeed’ home screen, which aggregates information from social networks and other news sources. It can also combine photos and video clips into video highlights.

This Android-based handset runs a 1.3GHz quad-core processor and has a 4.5-inch screen plus a 5 megapixel camera. Availability will begin in Taiwan next month.

Peter Chou, CEO of HTC Corporation, said “Everybody today wants a smartphone that can keep up with them, regardless of whether it is a flagship or entry-level model. The latest addition to our renowned HTC Desire range combines super-fast processing and premium features at a lower price, offering users the best possible experience in this category.”

Meanwhile LG Electronics announced the L90, which is the first smartphone in its L SeriesIII family. The original L Series was introduced at Mobile World Congress 2012. There’s a 1.2 GHz quad-core chip, a 4.7-inch display and either an 8 megapixel camera or a 5 megapixel camera depending on the destination market. Features include ‘Knock Code’, launched on the LG G2 last year, which lets users turn on and unlock their phone by tapping a rhythm on the screen.

It’ll launch in the CIS region, followed by availability in other countries.

Dr Jong-seok Park, president and CEO of LG Electronics, said “With its competitive specs and exquisite design, we expect the L90 to continue the success of the L Series in the global marketplace. It offers the very best of LG in design, hardware, OS and UX features so 3G smartphone users worldwide will be able to enjoy a truly first-class smartphone experience.”

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Opinion Articles

Sponsor our coverage of Mobile World Congress 2014

Mark Bridge writes:

Would you like to be part of our Mobile World Congress coverage?

Mobile World Congress is Europe’s biggest mobile communications industry show. It runs from 24th - 27th February next year in Barcelona and is expected to welcome over 70,000 attendees and around 2,000 exhibitors.

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Ruthless logic is revolutionary: we talk smartphones and customers with Kazam

Interview with Chief Marketing Officer James Atkins

Mark Bridge writes:

Earlier this month, London-based smartphone company Kazam announced seven new Android handsets. That's pretty impressive... and is an even more noteworthy feat when you consider the company didn't even exist at the beginning of the year.

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Printed interactive Bluetooth-enabled books and posters are just around the corner

Mark Bridge writes:

Imagine books that could automatically link with your tablet as you touched the pages. Or posters that reacted to your fingertips and displayed the results on your smartphone. It seems this kind of Bluetooth-enabled interactivity is just around the corner, thanks to tiny low-power processors and a patented printing process that doesn’t require specialised equipment.

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Banking on good customer service?

How mobile technology is changing the banking sector

The future of customer service is to bridge the gap between the smart consumer with the smartphone and the bank holding his or her financial assets. Even though mobile applications are becoming increasingly powerful customer touch points, many banks are failing to leverage them in order to engage with consumers.

Mandip Shergill, Account Executive at Genesys, looks at how banks can maintain and strengthen the customer relationship in the mobile channel.

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Facebook is a mobile company – are you?

Ashley Gilmour writes:

A quick fact: nearly half of Facebook’s advertising revenue now stems from mobile ads.

That’s right – of the social network’s $1.8 billion (£1.1 billion) generated in the third quarter of 2013, 49% of it was made up of mobile advertising revenue. Last year, the channel represented only 14%.

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