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Wednesday, May 7, 2014

Companies should use the 'Bring Your Own' trend to plan for the future, suggests new report

The rapid growth in the ‘Bring Your Own Device’ trend could be harnessed for Research & Development, suggests a new report from advisory business CEB.

It notes that 64% of employees already use their own technology devices for work purposes - but says ‘BYOD’ with tablets and smartphones is only the tip of the iceberg.

The next wave of this trend is expected to be less tangible: Bring Your Own Information, Bring Your Own Networks and Bring Your Own Applications.

According to CEB, more than 40% of employees already use ‘unofficial’ external information sources for work purposes: from Google searches to personal databases. It’s also found that 24% of employees have chosen their own collaboration tools, including shared cloud services such as Dropbox and Box.net, while 21% use non IT-supported analytic and data visualisation tools.

The recommendation from CEB is that IT departments should work with employees to understand the tools they’re using and to educate them about any risks. This offers a way to promote and share best practice rather than trying to prevent BYO activities.

Andrew Horne, Managing Director of the CEB CIO Leadership Council, said “Business-led IT is here to stay. CIOs should not see the BYO trend solely as a risk or as a symptom of underperformance by IT-supported tools, but rather an opportunity to find the very best tools to get the job done. No one is better placed to identify which tools will make employees more productive than the employees themselves. If managed correctly - and with official policies in place - it can provide faster access to new capabilities and a much better fit with individual employee workflows.”

Almost 10,000 employees were surveyed by CEB for its BYO study.

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Opinion Articles

Sponsor our coverage of Mobile World Congress 2014

Mark Bridge writes:

Would you like to be part of our Mobile World Congress coverage?

Mobile World Congress is Europe’s biggest mobile communications industry show. It runs from 24th - 27th February next year in Barcelona and is expected to welcome over 70,000 attendees and around 2,000 exhibitors.

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Ruthless logic is revolutionary: we talk smartphones and customers with Kazam

Interview with Chief Marketing Officer James Atkins

Mark Bridge writes:

Earlier this month, London-based smartphone company Kazam announced seven new Android handsets. That's pretty impressive... and is an even more noteworthy feat when you consider the company didn't even exist at the beginning of the year.

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Printed interactive Bluetooth-enabled books and posters are just around the corner

Mark Bridge writes:

Imagine books that could automatically link with your tablet as you touched the pages. Or posters that reacted to your fingertips and displayed the results on your smartphone. It seems this kind of Bluetooth-enabled interactivity is just around the corner, thanks to tiny low-power processors and a patented printing process that doesn’t require specialised equipment.

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Banking on good customer service?

How mobile technology is changing the banking sector

The future of customer service is to bridge the gap between the smart consumer with the smartphone and the bank holding his or her financial assets. Even though mobile applications are becoming increasingly powerful customer touch points, many banks are failing to leverage them in order to engage with consumers.

Mandip Shergill, Account Executive at Genesys, looks at how banks can maintain and strengthen the customer relationship in the mobile channel.

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Facebook is a mobile company – are you?

Ashley Gilmour writes:

A quick fact: nearly half of Facebook’s advertising revenue now stems from mobile ads.

That’s right – of the social network’s $1.8 billion (£1.1 billion) generated in the third quarter of 2013, 49% of it was made up of mobile advertising revenue. Last year, the channel represented only 14%.

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Recent Podcasts

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Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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