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Monday, June 23, 2014

Government in discussions about national 'roaming' for UK mobile networks

Government ministers are talking to mobile network operators about the possibility of allowing ‘roaming’ between UK networks, according to news reports. It means that ‘black spot’ areas of poor coverage would be reduced.

The move is said to have been prompted by the situation for ‘international roaming’ in the EU, which can result in foreign visitors - who can connect to all national networks - enjoying better coverage than residents who can only use their chosen network operator. Although roaming calls are usually charged at a premium, EU ministers are currently working to eliminate these roaming charges for voice calls.

Sajid Javid MP, the Secretary of State for Culture, Media and Sport, is reported to be leading the government’s discussions with network operators.

Mobile networks in the UK have offered ‘roaming’ for emergency calls since 2009, enabling customers to call 999 using a rival network if there’s no coverage from the network they’ve subscribed to.

[Sources: BBC.co.uk; telegraph.co.uk]

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Opinion Articles

Sponsor our coverage of Mobile World Congress 2014

Mark Bridge writes:

Would you like to be part of our Mobile World Congress coverage?

Mobile World Congress is Europe’s biggest mobile communications industry show. It runs from 24th - 27th February next year in Barcelona and is expected to welcome over 70,000 attendees and around 2,000 exhibitors.

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Ruthless logic is revolutionary: we talk smartphones and customers with Kazam

Interview with Chief Marketing Officer James Atkins

Mark Bridge writes:

Earlier this month, London-based smartphone company Kazam announced seven new Android handsets. That's pretty impressive... and is an even more noteworthy feat when you consider the company didn't even exist at the beginning of the year.

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Printed interactive Bluetooth-enabled books and posters are just around the corner

Mark Bridge writes:

Imagine books that could automatically link with your tablet as you touched the pages. Or posters that reacted to your fingertips and displayed the results on your smartphone. It seems this kind of Bluetooth-enabled interactivity is just around the corner, thanks to tiny low-power processors and a patented printing process that doesn’t require specialised equipment.

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Banking on good customer service?

How mobile technology is changing the banking sector

The future of customer service is to bridge the gap between the smart consumer with the smartphone and the bank holding his or her financial assets. Even though mobile applications are becoming increasingly powerful customer touch points, many banks are failing to leverage them in order to engage with consumers.

Mandip Shergill, Account Executive at Genesys, looks at how banks can maintain and strengthen the customer relationship in the mobile channel.

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Facebook is a mobile company – are you?

Ashley Gilmour writes:

A quick fact: nearly half of Facebook’s advertising revenue now stems from mobile ads.

That’s right – of the social network’s $1.8 billion (£1.1 billion) generated in the third quarter of 2013, 49% of it was made up of mobile advertising revenue. Last year, the channel represented only 14%.

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