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Tuesday, August 26, 2014

3G and 4G technology will dominate mobile M2M by 2018, says new report

A new research report from Berg Insight says the market for mobile machine-to-machine (M2M) communications has begun to move from the 2G to 3G and 4G technologies.

Although cellular M2M devices on HSPA and LTE networks are expected to account for under 20% of the global market by the end of 2014, they’re forecast to dominate with more than 50% by 2018. Meanwhile, shipments of 3G/4G M2M devices are expected to overtake 2G M2M in 2017.

Some of this move towards newer technology has been driven by networks phasing out older services. In the USA, AT&T’s plans to shut down its 2G network are said to have “profoundly changed” the M2M hardware market, with most M2M devices shipped in North America expected to use 3G technology this year. However, Europe has a slower rate of adoption because 2G networks are expected to operate beyond 2020 in most countries.

Berg Insight says the main catalyst for the increased move towards 3G and 4G M2M is the growing data requirement of many applications.

Tobias Ryberg, Senior Analyst at Berg Insight and author of the report, said “Firstly, there is a general trend towards higher data consumption for most traditional M2M applications. Secondly, the automotive industry is getting very serious about realizing the vision of connected cars, which require mobile broadband connectivity. Early adopters such as GM and Audi recently introduced their first car models with embedded LTE in the US.”

[Berg Insight brochure: The Global Wireless M2M Market (pdf)]

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Opinion Articles

Sponsor our coverage of Mobile World Congress 2014

Mark Bridge writes:

Would you like to be part of our Mobile World Congress coverage?

Mobile World Congress is Europe’s biggest mobile communications industry show. It runs from 24th - 27th February next year in Barcelona and is expected to welcome over 70,000 attendees and around 2,000 exhibitors.

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Ruthless logic is revolutionary: we talk smartphones and customers with Kazam

Interview with Chief Marketing Officer James Atkins

Mark Bridge writes:

Earlier this month, London-based smartphone company Kazam announced seven new Android handsets. That's pretty impressive... and is an even more noteworthy feat when you consider the company didn't even exist at the beginning of the year.

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Printed interactive Bluetooth-enabled books and posters are just around the corner

Mark Bridge writes:

Imagine books that could automatically link with your tablet as you touched the pages. Or posters that reacted to your fingertips and displayed the results on your smartphone. It seems this kind of Bluetooth-enabled interactivity is just around the corner, thanks to tiny low-power processors and a patented printing process that doesn’t require specialised equipment.

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Banking on good customer service?

How mobile technology is changing the banking sector

The future of customer service is to bridge the gap between the smart consumer with the smartphone and the bank holding his or her financial assets. Even though mobile applications are becoming increasingly powerful customer touch points, many banks are failing to leverage them in order to engage with consumers.

Mandip Shergill, Account Executive at Genesys, looks at how banks can maintain and strengthen the customer relationship in the mobile channel.

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Facebook is a mobile company – are you?

Ashley Gilmour writes:

A quick fact: nearly half of Facebook’s advertising revenue now stems from mobile ads.

That’s right – of the social network’s $1.8 billion (£1.1 billion) generated in the third quarter of 2013, 49% of it was made up of mobile advertising revenue. Last year, the channel represented only 14%.

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