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Thursday, April 28, 2022

Apple launches self-service repairs in the USA

DIY iPhone repairers can now order official spares

Apple has launched 'Self Service Repair' in the USA, enabling consumers to obtain repair manuals, Apple parts and tools from an officially-licensed online Repair Store. The service will be expanded into additional countries, starting with Europe, later this year.

Initially the new Apple Self Service Repair Store will contain more than 200 individual parts and tools to help its customers repair the display, battery, camera and other key elements of the iPhone 12, iPhone 13 lineups and iPhone SE v3. Some Mac computers are due to be added to the list.

Apple says the parts on sale are the same items at the same price as those available to its authorised repairers. Certain tools will also be available to rent for one-off repairs. The company notes that its repair store is for "customers who are experienced with the complexities of repairing electronic devices", pointing out that "for the vast majority of customers who do not have experience repairing electronic devices, visiting a professional repair provider with certified technicians who use genuine Apple parts is the safest and most reliable way to get a repair".

The new comes a couple of weeks after the European Parliament voted to adopt the European Commission's 'Right to Repair' proposal, making it one of the EU's key initiatives for 2022. If it becomes law, manufacturers would be required to produce products that are easier to fix by consumers and third-party repairers. Both the EU and the UK introduced laws in 2021 that oblige manufacturers or importers to make essential parts available to professional repairers for up to ten years after the last unit of a specific model has been sold.
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Opinion Articles

Sponsor our coverage of Mobile World Congress 2014

Mark Bridge writes:

Would you like to be part of our Mobile World Congress coverage?

Mobile World Congress is Europe’s biggest mobile communications industry show. It runs from 24th - 27th February next year in Barcelona and is expected to welcome over 70,000 attendees and around 2,000 exhibitors.

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Ruthless logic is revolutionary: we talk smartphones and customers with Kazam

Interview with Chief Marketing Officer James Atkins

Mark Bridge writes:

Earlier this month, London-based smartphone company Kazam announced seven new Android handsets. That's pretty impressive... and is an even more noteworthy feat when you consider the company didn't even exist at the beginning of the year.

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Printed interactive Bluetooth-enabled books and posters are just around the corner

Mark Bridge writes:

Imagine books that could automatically link with your tablet as you touched the pages. Or posters that reacted to your fingertips and displayed the results on your smartphone. It seems this kind of Bluetooth-enabled interactivity is just around the corner, thanks to tiny low-power processors and a patented printing process that doesn’t require specialised equipment.

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Banking on good customer service?

How mobile technology is changing the banking sector

The future of customer service is to bridge the gap between the smart consumer with the smartphone and the bank holding his or her financial assets. Even though mobile applications are becoming increasingly powerful customer touch points, many banks are failing to leverage them in order to engage with consumers.

Mandip Shergill, Account Executive at Genesys, looks at how banks can maintain and strengthen the customer relationship in the mobile channel.

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Facebook is a mobile company – are you?

Ashley Gilmour writes:

A quick fact: nearly half of Facebook’s advertising revenue now stems from mobile ads.

That’s right – of the social network’s $1.8 billion (£1.1 billion) generated in the third quarter of 2013, 49% of it was made up of mobile advertising revenue. Last year, the channel represented only 14%.

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