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Sunday, May 5, 2013

UK government plans to speed up mobile broadband roll-out

The UK government has started a consultation about its plans to speed up the roll-out of mobile broadband services in England. Its consultation document, entitled ‘Mobile connectivity in England’, sets out proposed changes to planning regulations. This would make it easier and quicker for networks to erect new masts and put other antennae on buildings.

Ambiguity and inconsistency would be removed from current legislation. Other key proposals include amending rules to allow an antenna to be installed further back from the edge of a building, making it less obvious from the ground. In addition, they’d make it easier to allow wall mounting, including the use of small wall-mounted microcells.

Ed Vaizey MP, Minister for Culture, Communications and Creative Industries, said “Broadband is essential for driving economic growth and we are transforming broadband in the UK by tripling speeds and getting 10 million more homes and business online. We know that broadband is a key plank of business infrastructure and essential to creating jobs. Demand for mobile broadband in particular is increasing at a phenomenal rate. We need to ensure that businesses and individuals can access this as soon as possible, if its full potential as driver for growth is to be realised.”

The six-week consultation period ends on 14th June 2013.

[Mobile connectivity in England consultation]

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Opinion Articles

Sponsor our coverage of Mobile World Congress 2014

Mark Bridge writes:

Would you like to be part of our Mobile World Congress coverage?

Mobile World Congress is Europe’s biggest mobile communications industry show. It runs from 24th - 27th February next year in Barcelona and is expected to welcome over 70,000 attendees and around 2,000 exhibitors.

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Ruthless logic is revolutionary: we talk smartphones and customers with Kazam

Interview with Chief Marketing Officer James Atkins

Mark Bridge writes:

Earlier this month, London-based smartphone company Kazam announced seven new Android handsets. That's pretty impressive... and is an even more noteworthy feat when you consider the company didn't even exist at the beginning of the year.

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Printed interactive Bluetooth-enabled books and posters are just around the corner

Mark Bridge writes:

Imagine books that could automatically link with your tablet as you touched the pages. Or posters that reacted to your fingertips and displayed the results on your smartphone. It seems this kind of Bluetooth-enabled interactivity is just around the corner, thanks to tiny low-power processors and a patented printing process that doesn’t require specialised equipment.

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Banking on good customer service?

How mobile technology is changing the banking sector

The future of customer service is to bridge the gap between the smart consumer with the smartphone and the bank holding his or her financial assets. Even though mobile applications are becoming increasingly powerful customer touch points, many banks are failing to leverage them in order to engage with consumers.

Mandip Shergill, Account Executive at Genesys, looks at how banks can maintain and strengthen the customer relationship in the mobile channel.

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Facebook is a mobile company – are you?

Ashley Gilmour writes:

A quick fact: nearly half of Facebook’s advertising revenue now stems from mobile ads.

That’s right – of the social network’s $1.8 billion (£1.1 billion) generated in the third quarter of 2013, 49% of it was made up of mobile advertising revenue. Last year, the channel represented only 14%.

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