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Monday, December 3, 2012

Last week at The Fonecast: 3rd December 2012

Innovation, legislation and anticipation

Mark Bridge writes:

As the end of the year approaches, so the volume of ‘real news’ tends to reduce as it’s replaced by annual reviews and seasonal surveys. We’ll be joining in with our predictions for 2013 in a few weeks’ time... but first, here’s a look back at the biggest stories from the past seven days.

Nokia started the week by launching the Nokia Asha 205; a featurephone with a QWERTY keyboard and a dedicated Facebook button. It’s not the first ‘Facebook phone’ – I’d say 2008’s INQ1 took credit for that – but the presence of a physical Facebook key marks it out from the competition.

Musician, entrepreneur and technology lover will.i.am also had a product launch this week. The i.am+ foto.sosho (think ‘photo social’) fits on an iPhone 4 or 4S and offers a choice of different lenses as well as photo editing and sharing. Apparently the forthcoming iPhone 5 version will replace the camera sensor entirely.

In Spain, the country’s three main mobile network operators launched cross-network Rich Communication Services through the GSMA’s joyn brand, while Chevrolet in the USA planned to let Apple’s Siri voice-control technology link with its in-car entertainment system.

And dear old RIM maintained its “please wait for BlackBerry 10” campaign by releasing a new prototype device for application developers. Mind you, it also lost a patent ruling that could see Nokia blocking the sale of BlackBerry handsets in the UK, the USA and Canada. I’m expecting a licensing agreement before too long.

In addition, there was bad news for two men who’d run a UK marketing company called Tetrus Telecoms. Sending spam SMS messages resulted in them being fined a total of £440,000 by the UK Information Commissioner’s Office.

Finally to some of those end-of-year stories I mentioned. Business advisory firm Deloitte LLP has calculated that around £300 million of Christmas spending in the UK will be bought on smartphones, with a further £3.2 billion ‘influenced by’ smartphone use. Mobile search specialist Mobile Commerce has analysed the year’s top mobile search terms (Facebook, Google, YouTube) and the music tagging magicians at Shazam have used their technology to predict next year’s hits. Curiously, no-one from X Factor is on the list.

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Opinion Articles

Sponsor our coverage of Mobile World Congress 2014

Mark Bridge writes:

Would you like to be part of our Mobile World Congress coverage?

Mobile World Congress is Europe’s biggest mobile communications industry show. It runs from 24th - 27th February next year in Barcelona and is expected to welcome over 70,000 attendees and around 2,000 exhibitors.

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Ruthless logic is revolutionary: we talk smartphones and customers with Kazam

Interview with Chief Marketing Officer James Atkins

Mark Bridge writes:

Earlier this month, London-based smartphone company Kazam announced seven new Android handsets. That's pretty impressive... and is an even more noteworthy feat when you consider the company didn't even exist at the beginning of the year.

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Printed interactive Bluetooth-enabled books and posters are just around the corner

Mark Bridge writes:

Imagine books that could automatically link with your tablet as you touched the pages. Or posters that reacted to your fingertips and displayed the results on your smartphone. It seems this kind of Bluetooth-enabled interactivity is just around the corner, thanks to tiny low-power processors and a patented printing process that doesn’t require specialised equipment.

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Banking on good customer service?

How mobile technology is changing the banking sector

The future of customer service is to bridge the gap between the smart consumer with the smartphone and the bank holding his or her financial assets. Even though mobile applications are becoming increasingly powerful customer touch points, many banks are failing to leverage them in order to engage with consumers.

Mandip Shergill, Account Executive at Genesys, looks at how banks can maintain and strengthen the customer relationship in the mobile channel.

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Facebook is a mobile company – are you?

Ashley Gilmour writes:

A quick fact: nearly half of Facebook’s advertising revenue now stems from mobile ads.

That’s right – of the social network’s $1.8 billion (£1.1 billion) generated in the third quarter of 2013, 49% of it was made up of mobile advertising revenue. Last year, the channel represented only 14%.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

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We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

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