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Monday, November 17, 2014

Social media apps are often to blame for adverse smartphone performance, according to AVG report

A new report from online security company AVG Technologies says social media is often to blame for affecting smartphone battery life and other performance factors. Its latest Android App Performance Report is based on an analysis of anonymous data from over one million AVG Android app users around the world, listing the top apps that affect data consumption, storage capacity and battery life.

Facebook’s social networking app had the biggest overall impact on mobile devices, noted AVG, because it regularly checks for notifications even when the app isn’t open. In second place was the app from rival social network Path.

Performance Impact Rank App Name Category Developer
1 Facebook Social Facebook
2 Path Social Path Inc.
3 9GAG – Funny pics and videos Entertainment 9GAG
4 Instagram Social Instagram
5 Spotify Music Music & Audio Spotify Ltd.

Real-time news apps could also have significant effects: the New York Times Breaking News app was most likely to affect device storage, while CNN’s Breaking US & World News app and the Daily Mail app were noted for their data consumption.

Yuval Ben-Itzhak, Chief Technology Officer at AVG Technologies, said “The goal of the Android App Performance Report is to analyze anonymized data to give users the important information they need to make informed choices about what they can do to continue to enjoy their favorite apps while reducing their impact on their device. It might not be obvious what Facebook, Instagram, Spotify, 8 Ball Pool and Farm Heroes Saga have in common. But in our tech-centric world, running out of battery or storage space at the moment you need it most is hugely frustrating, and that’s why this degree is insight is vital.”

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Opinion Articles

Sponsor our coverage of Mobile World Congress 2014

Mark Bridge writes:

Would you like to be part of our Mobile World Congress coverage?

Mobile World Congress is Europe’s biggest mobile communications industry show. It runs from 24th - 27th February next year in Barcelona and is expected to welcome over 70,000 attendees and around 2,000 exhibitors.

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Ruthless logic is revolutionary: we talk smartphones and customers with Kazam

Interview with Chief Marketing Officer James Atkins

Mark Bridge writes:

Earlier this month, London-based smartphone company Kazam announced seven new Android handsets. That's pretty impressive... and is an even more noteworthy feat when you consider the company didn't even exist at the beginning of the year.

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Printed interactive Bluetooth-enabled books and posters are just around the corner

Mark Bridge writes:

Imagine books that could automatically link with your tablet as you touched the pages. Or posters that reacted to your fingertips and displayed the results on your smartphone. It seems this kind of Bluetooth-enabled interactivity is just around the corner, thanks to tiny low-power processors and a patented printing process that doesn’t require specialised equipment.

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Banking on good customer service?

How mobile technology is changing the banking sector

The future of customer service is to bridge the gap between the smart consumer with the smartphone and the bank holding his or her financial assets. Even though mobile applications are becoming increasingly powerful customer touch points, many banks are failing to leverage them in order to engage with consumers.

Mandip Shergill, Account Executive at Genesys, looks at how banks can maintain and strengthen the customer relationship in the mobile channel.

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Facebook is a mobile company – are you?

Ashley Gilmour writes:

A quick fact: nearly half of Facebook’s advertising revenue now stems from mobile ads.

That’s right – of the social network’s $1.8 billion (£1.1 billion) generated in the third quarter of 2013, 49% of it was made up of mobile advertising revenue. Last year, the channel represented only 14%.

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Recent Podcasts

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Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

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We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

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