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Friday, May 11, 2012

Increased mobile use could decrease Facebook's ad revenue

Mark Bridge writes:

With Facebook’s stock market flotation expected to go ahead next week and a company value of between $77 billion and $96 billion being anticipated, the social network is putting the finishing touches to its paperwork.

It’s just filed an amendment to its original registration statement in which it warns that the increasing use of its mobile services may cause a problem. It’s not the technical infrastructure but the fact that Facebook’s mobile offering isn’t as well-established as its conventional web-based service. Facebook has previously admitted that it’s not making much money from mobile, which means there’s an obvious problem if people abandon the money-making web service for the mobile service.

Mobile ads have now been introduced - but at the moment they’re largely unproven on Facebook. And that could worry some investors.

“We had 488 million Monthly Active Users who used Facebook mobile products in March 2012. While most of our mobile users also access Facebook through personal computers, we anticipate that the rate of growth in mobile usage will exceed the growth in usage through personal computers for the foreseeable future, in part due to our focus on developing mobile products to encourage mobile usage of Facebook. We have historically not shown ads to users accessing Facebook through mobile apps or our mobile website. In March 2012, we began to include sponsored stories in users’ mobile News Feeds. However, we do not currently directly generate any meaningful revenue from the use of Facebook mobile products, and our ability to do so successfully is unproven. We believe this increased usage of Facebook on mobile devices has contributed to the recent trend of our daily active users increasing more rapidly than the increase in the number of ads delivered. If users increasingly access Facebook mobile products as a substitute for access through personal computers, and if we are unable to successfully implement monetization strategies for our mobile users, or if we incur excessive expenses in this effort, our financial performance and ability to grow revenue would be negatively affected.”

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Opinion Articles

The lowdown on mPOS solutions, their technology and the security risk

Rachel McCormack writes:

Mobile point of sale transactions (mPOS) are growing in popularity as mobile use takes over from desktop computers. The description of ‘mobile’ point of sale transactions denotes the ability of a payment to be taken via smartphone or tablet rather than a traditional card reader. There are many different ways to do this; mobile chip & PIN, mobile swipe & sign and NFC payments. All of these methods vary in popularity and security conceptions and many are difficult to understand. In this article we will explore each and give you the chance to understand the technology and issues surrounding the various methods.

Author: The Fonecast
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The video-to-mobile challenge: a technical seminar

Mark Bridge writes:

The future of mobile technology is inextricably linked with video… or is it the other way round?

Some of the answers will be discussed next week at a seminar being run by the Digital TV Group (DTG), which is the industry association for digital television in the UK.

Author: The Fonecast
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Last week at The Fonecast: 11th November 2013

A $1 billion rescue and an £8 million tariff

Mark Bridge writes:

We started last week with a change of plan from BlackBerry. No, it’s not selling itself to Fairfax Financial. Instead it’s aiming to raise $1 billion from investors. Cynics might suggest there wasn’t enough interest for a takeover.

Author: The Fonecast
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Last week at The Fonecast: 4th November 2013

Hey, hey, I wanna be a rockstar

Mark Bridge writes:

The Rockstar Consortium. That name sounds as though it could be promising more than it can deliver, doesn’t it?  Well, it’s not. It’s the group of mobile companies that picked up Nortel’s portfolio of several thousand tech patents for $4.5 billion. And now, its members – including Apple, Microsoft, BlackBerry, Ericsson and Sony – have set some of those patents on their biggest competitors.

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Last week at The Fonecast: 28th October 2013

A lighter iPad for light-fingered Apple thieves?

Mark Bridge writes:

No prizes for guessing which two mobile tech stories grabbed most of the headlines last week. Tuesday morning saw Nokia’s much-rumoured tablet and phablet launches, with a Windows RT device and two 6-inch smartphones joining the company’s product portfolio.

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Author: The Fonecast
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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

Author: The Fonecast
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Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

Author: The Fonecast
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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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